Senior Manager, Programmatic & Investment Optimization - Remote - American Express Global Advertising & Brand Management
Join the American Express Team as a Senior Manager, Programmatic & Investment Optimization
We're on the hunt for a seasoned Senior Manager, Programmatic & Investment Optimization to lead our Global Advertising & Brand Management team! As a key player in our Programmatic & Investment Optimization team, you'll be at the forefront of innovation, driving the technical elements of our media plans and working closely with our Global Media & Analytics team to ensure excellence in our approach to media buying.
About American Express
At American Express, we're driven by a purpose to back our customers, communities, and each other. As a global and diverse community of colleagues, we're committed to creating a career journey that's unique and meaningful to you, with benefits, programs, and flexibility that support you personally and professionally. Our company values and powerful backing promise guide us in providing the world's best customer experience every day, with integrity and in an environment where everyone is seen, heard, and feels like they belong.
About the Role
As a Senior Manager, Programmatic & Investment Optimization, you'll be part of our Global Brand Content & Media team, responsible for building best-in-class brand content across channels and audiences, driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life. You'll play a critical role in advancing our use of technology, negotiating with partners, and tailoring media buying models to tactical needs by developing a best-in-class approach to structuring and executing our campaigns.
Key Responsibilities
- Visionary Leadership: Set a clear vision for the Programmatic & Investment Optimization team, with modernization, diligence, innovation, and rigor at its core.
- Tactical Buying Approach: Work hand-in-hand with our US Media team to evaluate and optimize our tactical buying approach, ensuring that each impression is delivered with precision across all channels.
- Technological Infrastructure: Enhance our technological infrastructure by assessing partner capabilities and features, with the aim of modernizing every element of our media buy.
- Data-Informed Decision Making: Develop a data-informed, highly-technical, and replicable playbook for activating across channels, as well as a robust test & learn agenda.
- Audience Modeling and Segmentation: Advance our usage of data, up-leveling our approach to audience modeling, segmentation, distribution, and matching.
- Stakeholder Management: Interface directly with key stakeholders to drive our Investment Optimization approach, forming a strategic perspective and ensuring compatibility and follow-through within our tactical plans.
- Enterprise Collaboration: Drive enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation.
Essential Qualifications
- Direct Management Experience: Direct management and oversight of large-scale media campaigns required.
- Media Agency Experience: Experience managing media agencies preferred.
- Digital Agency Background: Digital agency background preferred, with extensive experience directly managing digital media, adtech, data, and performance.
- Communication Skills: Ability to distill down complex technical concepts into understandable communications.
- Collaborative Spirit: Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner with US Media as well as Media Analytics teammates, working together and relying on each other's expertise to achieve campaign goals.
- Strategic Thinking: Proven track record to strategically assess opportunities and make data-driven decisions resulting in tangible results while ensuring flawless execution.
Preferred Qualifications
- Programmatic Expertise: Experience with programmatic media buying and optimization.
- Data Analysis: Strong analytical skills, with experience analyzing large datasets and deriving actionable insights.
- Technology Savvy: Familiarity with adtech, data management platforms, and other marketing technologies.
Career Growth Opportunities and Learning Benefits
At American Express, we're committed to helping you create a career journey that's unique and meaningful to you. We offer:
- Amex Marketing U: A unique learning and development program built for marketers, by marketers.
- Career Development and Training Opportunities: Opportunities for growth and development, with a focus on innovation and creativity.
- Mentorship and Coaching: Access to experienced mentors and coaches who can help you navigate your career.
Work Environment and Company Culture
At American Express, we're proud of our company culture and work environment. We offer:
- Flexible Working Model: A flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need.
- Wellness and Well-being: Access to on-site wellness centers, free financial coaching, and confidential counseling support.
- Diverse and Inclusive Community: A diverse and inclusive community of colleagues who are passionate about delivering exceptional customer experiences.
Compensation, Perks, and Benefits
We offer a competitive compensation package, including:
- Salary Range: $80,000.00 to $155,000.00 annually.
- Bonus Incentives: Bonus incentives and a 6% company match on retirement savings plan.
- Comprehensive Benefits: Comprehensive medical, dental, vision, life insurance, and disability benefits.
How to Apply
If you're a motivated and experienced professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity. Please submit your application today, and don't hesitate to reach out if you have any questions.
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