Experienced Digital Advertising Coordinator – Bridgeton, MO – Full Stack Media Buying and Campaign Execution

About Hobby Lobby and the Opportunity

Hobby Lobby is a leading American craft retailer that has been serving customers for over 50 years. With a strong commitment to quality, value, and customer satisfaction, we have become a household name in the crafting and home decor industry. As a Digital Advertising Coordinator, you will be joining a dynamic team of professionals who are passionate about creating engaging experiences for our customers. This is an exciting opportunity to join a growing organization and contribute to the success of our digital marketing efforts.

Job Summary

We are seeking an experienced Digital Advertising Coordinator to join our advanced marketing team in Bridgeton, MO. As a key member of our team, you will be responsible for supporting the Digital Advertising Manager in creating, executing, and optimizing digital advertising campaigns that drive revenue and growth. If you are a detail-oriented, adaptable, and innovative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

Key Responsibilities

• Support the Digital Advertising Manager in creating, executing, and optimizing digital advertising campaigns across various channels, including paid social, paid search, shopping, discovery, video, and more.
• Review existing campaigns, analyze keywords, ad copy, bid strategies, and creative elements to identify opportunities for improvement and optimize campaign performance.
• Develop and execute media plans, manage automation, audience targeting, and explore in-market trends to drive campaign success.
• Collaborate with cross-functional teams to develop and implement innovative marketing strategies and campaigns.
• Ensure consistency with brand guidelines and compliance standards.
• Monitor and report key performance indicators (KPIs) and identify opportunities for growth and improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tools to improve campaign performance.

Essential Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field, or 1+ years of experience in digital marketing.
• Proficiency in Google Analytics (GA4), Google Ads, Google Merchant Center, and Google Tag Manager.
• Working knowledge of Microsoft Office, including PowerPoint, or Google Suite/Google Slides.
• Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

Preferred Qualifications

• Experience with digital media buying and campaign execution.
• Knowledge of social media advertising platforms, such as Facebook and Instagram.
• Experience with data analysis and reporting tools, such as Excel and Tableau.
• Certifications in digital marketing, such as Google Analytics or Facebook Blueprint.

Skills and Competencies

To be successful in this role, you will need to possess the following skills and competencies:

• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.
• Strong attention to detail and organizational skills, with the ability to manage multiple projects and campaigns.
• Continuous learning mindset, with a passion for staying up-to-date with the latest trends and best practices in digital marketing.

Career Growth Opportunities and Learning Benefits

Hobby Lobby is committed to the growth and development of our employees. As a Digital Advertising Coordinator, you will have opportunities to learn and grow with our company, including:

• Regular training and development programs, including workshops and conferences.
• Opportunities for career advancement and professional growth.
• Access to industry-leading tools and technologies, including Google Analytics and Google Ads.
• Collaboration with cross-functional teams to develop and implement innovative marketing strategies and campaigns.

Work Environment and Company Culture

Hobby Lobby is a dynamic and fast-paced work environment that values innovation, creativity, and collaboration. As a Digital Advertising Coordinator, you will be part of a team that is passionate about creating engaging experiences for our customers. Our company culture is built on the following values:

• Customer satisfaction: We are committed to providing exceptional customer service and experiences.
• Quality: We strive for excellence in all aspects of our business, from product quality to customer service.
• Value: We believe in providing value to our customers through competitive pricing and high-quality products.
• Teamwork: We value collaboration and teamwork, with a focus on building strong relationships with our employees and customers.

Compensation, Perks, and Benefits

Hobby Lobby offers a competitive salary and a range of benefits, including:

• Medical, dental, and vision insurance.
• 401(k) program with company match.
• Paid vacation and holidays.
• Flexible spending account.
• Disability and long-term disability insurance.
• Adaptable spending plan.
• Occasion pay.

Conclusion

We are excited to offer this opportunity to join our team as a Digital Advertising Coordinator. If you are a detail-oriented, adaptable, and innovative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to [insert contact information].