**Senior Digital Payments Marketing Strategist – Driving Customer Engagement and Business Growth through Innovative Digital Solutions at blithequark**

Are you a seasoned marketing professional with a passion for driving business growth and customer engagement through innovative digital solutions? Do you have a knack for developing and executing comprehensive marketing strategies that cater to the evolving needs of customers? If so, we invite you to join the ranks of a leading financial services company, blithequark, as a Senior Digital Payments Marketing Strategist. **About blithequark** blithequark is a renowned financial services company with a rich history of innovation and customer-centricity. With approximately $1.9 trillion in assets, we are committed to providing our customers with the best possible financial solutions and experiences. Our Consumer, Small and Business Banking (CSBB) Marketing division is a key driver of our business growth, and we are seeking a highly skilled Senior Lead Marketing Consultant to spearhead our Digital Payments Marketing Strategy. **About the Role** In this exciting opportunity, you will be responsible for developing and executing a comprehensive marketing strategy for blithequark's digital payments offerings, including audience analysis, targeting, channel strategy, positioning, and messaging. You will collaborate with cross-functional teams, including market research, product, marketing, segment, and channel partners, to drive the development of marketing strategies that cater to the evolving needs of customers. **Key Responsibilities** As a Senior Digital Payments Marketing Strategist at blithequark, you will be responsible for: * Developing and executing a comprehensive marketing strategy for digital payments offerings, including audience analysis, targeting, channel strategy, positioning, and messaging. * Collaborating with cross-functional teams to drive the development of marketing strategies that cater to the evolving needs of customers. * Continually assessing and optimizing marketing plans and forecasts for key customer audiences, prioritizing top marketing opportunities based on expected outcomes. * Managing complex marketing plans, including test and learn agendas, to drive a cohesive approach to marketing across cross-functional groups and customer segments. * Serving as a subject matter expert in customer and digital marketing, providing vision, direction, and expertise to senior leadership on implementing significant business solutions. **Essential Qualifications** To be considered for this role, you must possess: * 7+ years of experience in Marketing, Digital Marketing, or Digital Platforms (i.e., Mobile or Social Media), or equivalent demonstrated through work experience, training, military experience, or education. * 5+ years of experience in Marketing or Product experience with Digital Payments offerings, including digital wallets, P2P, money movement, and mobile card controls. **Preferred Qualifications** To stand out as a candidate, you should have: * Experience with emerging digital payments trends and best practices. * Knowledge of payments scam/fraud education and prevention strategies. * Experience with marketing mobile app solutions. * A proven track record of customer analysis to create go-to-market strategies. * Experience influencing cross-functional teams and presenting complex information to multiple levels of the organization. * A background in creating strategic marketing roadmaps and integrated marketing experiences. * Multi-segment marketing experience and a understanding of the Financial Services industry. **Skills and Competencies** To succeed in this role, you will need to possess: * Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights. * Strong communication and presentation skills, with the ability to effectively convey complex information to various stakeholders. * A customer-centric approach, with a deep understanding of customer needs and preferences. * The ability to work collaboratively with cross-functional teams and drive results-driven marketing strategies. * A passion for staying up-to-date with the latest trends and developments in digital payments and marketing. **Career Growth Opportunities and Learning Benefits** As a Senior Lead Marketing Consultant at blithequark, you will have the opportunity to: * Develop your skills and expertise in digital payments marketing and strategy. * Collaborate with experienced professionals and thought leaders in the industry. * Drive business growth and customer engagement through innovative marketing strategies. * Stay ahead of the curve with access to training and development programs, including industry conferences and workshops. **Work Environment and Company Culture** blithequark is committed to fostering a culture of diversity, equity, and inclusion, where employees can thrive and grow. As a remote worker, you will have the flexibility to work from anywhere, while still being connected to a talented team of professionals. The company offers a comprehensive benefits package, including: * A competitive salary and discretionary bonus. * A comprehensive benefits package, including health benefits, 401(k) plan, paid time off, and parental leave. * Opportunities for career growth and professional development. * A dynamic and inclusive work environment that values diversity and promotes collaboration. **Compensation and Benefits** The pay range for this role is $111,100 - $237,100 per annum, depending on location. blithequark also offers a comprehensive benefits package, including: * 401(k) Plan * Paid Time Off * Parental Leave * Critical Caregiving Leave * Discounts and Savings * Health Benefits * Commuter Benefits * Tuition Reimbursement * Scholarships for dependent children * Adoption Reimbursement **Conclusion** If you are a motivated and experienced marketing professional looking to drive business growth and customer engagement through innovative digital solutions, we encourage you to apply for this exciting opportunity. As a Senior Lead Marketing Consultant at blithequark, you will have the chance to make a meaningful impact on the company's digital payments marketing efforts, while developing your skills and expertise in a dynamic and inclusive work environment. Apply today and take the first step towards a rewarding and challenging career! Apply for this job Apply for this job