Paid Media Manager, CORP/ENT Lead Gen & Acquisition

About the position Responsibilities • Act as the global program lead for CORP/ENT paid media — ensuring alignment across regions while owning and executing paid media strategy for the Americas. • Lead paid media strategy and execution for Asana's CORP/ENT segments across lead generation and self-serve acquisition (SSB), with a primary focus on driving high-quality lead generation and pipeline growth. • Own and optimize paid lead gen programs across key digital channels including paid social, content syndication, and search — developing integrated campaigns that connect to segment-specific buyer journeys. • Serve as the primary paid media partner to the Global Campaigns team, collaborating on campaign development, asset strategy, audience targeting, and regional execution. • Manage a multi-million-dollar global media investment for CORP/ENT, ensuring efficient spend allocation, performance tracking, and accountability for results through our media agency partnership. • Collaborate with Marketing Analytics, Marketing Ops, and Data Science to measure and optimize program performance across key stages of the funnel, including MQL quality, conversion rates, pipeline contribution, and ROI. • Lead incrementality testing, A/B experimentation, and lift studies (in partnership with Analytics and Data Science) to continuously improve targeting, messaging, and media mix. • Create and present performance reviews, retrospectives, and strategic recommendations to cross-functional partners and senior leadership. • Champion best practices in B2B lead generation and paid acquisition, contributing to the evolution of Asana's performance media strategy and capabilities. Requirements • 8-12 years of experience in B2B demand generation or performance marketing, with a strong focus on paid lead generation for mid-market and enterprise segments. • Proven success scaling lead gen programs across digital channels such as paid social, content syndication, and search — with a focus on pipeline quality, conversion to revenue, and measurable business impact. • Experience owning and optimizing paid media budgets and working closely with internal teams and media agencies to manage execution and accountability. • Skilled at building integrated campaigns across paid channels, developing audience strategies, and tailoring creative approaches by segment, vertical, or buyer persona. • Proven experience with hands-on setup, execution, and management of marketing campaigns in Salesforce and Marketo. • Understanding of how paid media programs integrate with marketing automation and CRM platforms to drive lead flow, attribution, and pipeline visibility. • Strong analytical thinker who uses data to drive decisions, improve performance, and communicate impact. • Effective cross-functional collaborator who can translate media insights into clear recommendations for Campaigns, Content, Creative, and Sales teams. • Highly self-directed with the ability to operate independently while influencing across functions and regions in a matrixed environment. • Outcome-driven mindset with a focus on pipeline contribution, business growth, and continuous optimization. • Excited to lead through expertise, influence, and execution — with a growth mindset and interest in developing toward broader leadership over time. Benefits • Mental health, wellness & fitness benefits • Career coaching & support • Inclusive family building benefits • Long-term savings or retirement plans • In-office culinary options to cater to your dietary preferences Apply tot his job Apply To this Job