Zoho Marketing Automation Expert
Job Description:
• Design, implement and monitor automated multi-channel campaigns (email, social, workflows), combining Zoho Marketing Plus with CRM and AI features
• Enable AI-powered campaign handling including smart content scheduling, lead scoring automation and performance prediction
• Build GDPR-compliant consent workflows, segmentation and lead-scoring models using Zoho tools
• Train client teams to handle automation, campaign execution and strategic implications via documentation and workshops
• Report on campaign performance using Zoho analytics and GA4, identifying trends and opportunities for optimisation
• Collaborate with creative, analytics and account teams to deliver integrated marketing automation solutions
Requirements:
• Demonstrable experience with Zoho Marketing Solutions including Marketing Plus and Campaigns
• Proven track record in marketing automation, workflow design, CRM integration and lead nurturing
• Exposure to AI-enabled features in marketing platforms (e.g. auto‑copy generation, predictive scoring)
• Strong understanding of GDPR-compliant data handling in marketing automation
• Data-centric approach to campaign design: hypothesis-testing, funnel metrics, optimisation
• Excellent project delivery and client liaison skills
• Fluent English (written and spoken); additional fluency in German, Spanish, Italian or Portuguese is advantageous
Benefits:
• Professional development working on AI-enabled marketing automation with Zoho tools
• Autonomy to craft campaign flows and influence strategic outcomes from Day 1
• Remote-first position with flexible collaboration across digital-first teams
• Variety of B2B client engagements across SaaS, recruitment, consultancy, scale-ups
• Continuous learning via workshops, certifications and optimisations challenges
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