[Remote] Brand and Client Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. The Brand and Client Marketing Manager will lead marketing efforts to enhance the company’s brand presence and develop effective go-to-market strategies to support growth objectives. Responsibilities • Understand our multiple business unit solutions, customer base, segmentation, addressable market, target industries, product, and service offerings, and define both product and vertically oriented go-to market strategies spanning cross-practice, cross-market initiatives to differentiate both Net at Work and our solutions. • Bring marketing strategies to life by creating campaign visions and integrating marketing plans in collaboration with business unit stakeholders. • Engage and collaborate with our in-house creative and marketing execution team and leverage agile principles in the successful creation and execution of marketing campaigns. • Oversee the development of channel activation plans, including buyer personas, a client target strategy and customer journey maps by persona that outline multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline. • Directly engage with practice leaders, client experience leaders, executive team members, partner managers, and other stakeholders on campaign planning and execution. • Incorporate corporate messaging, value propositions and content to develop cross company, client focused marketing assets and co-branded content to amplify Net at Work’s brand and propel conversion rates throughout the funnel. • Determine market segmentation and trends, buyer profiles and personas, and purchase triggers to create compelling stories that feed into timely and results-driven campaign execution plans. • Lead market analysis (competitive, trends and white space opportunities) and make recommendations to business stakeholders. • Make recommendations on content strategy deployment including derivative content and channels. • Be accountable for helping achieve quality lead goals and achieve KPIs through end-to-end marketing activities for the company. Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments. • Segment and validate our target markets and define our ideal customer profile to successfully position our cross-country and partner solutions. • Drive Net at Work’s brand awareness, client marketing, and cross portfolio solutions with both installed clients and external markets. • Develop a clear understanding of market dynamics and solution features to accurately position Net at Work and partner solutions in marketing programs to drive awareness through action by targeted audiences. • Develop and execute the go-to market strategy, including content creation and tactical campaigns, alongside demand generation and practice resources to impact marketing qualified lead generation goals. • Work with the events team to identify key conferences and events where Net at Work should sponsor and/or participate. Plan client round tables, webinar events, and proprietary networking events in support of multi-business unit participation. • Conceptualize and develop solution messaging and materials to best position Net at Work’s technology solutions and implementation solutions. • Work alongside sales enablement to deliver sales training and resources to increase mindshare and product adoption in support of revenue targets for the global sales organization. • Establish, track, and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipelines. Provide market insight into product direction. • Collaborate with marketing, sales enablement, direct sales, ISV marketing relations, professional services, communications, IT, and other internal and external stakeholders to properly align resources and maximize impact. • You will work within a high-performing marketing organization comprising product marketing, demand generation and alliance partnerships, reporting to the Director of Product Marketing. Skills • Knowledge of SMB technology consulting and ERP landscape or similar enterprise applications for the SMB market. • Experience in working with partners and channel communities. • Research and analysis of competition and pricing and ability to craft Net at Work differentiators and incorporate into messaging, positioning, and the go-to-market strategy. • Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns. • Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders. • An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change. • Strong passion for client-centered marketing and delivering a consistent, compelling, and impactful client journey of content and experiences. • Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy. • Results-oriented with strong time management skills and capable of performing well in a fast-paced environment, act with a sense of urgency in executing plans, and highly organized to effectively manage multiple projects with tight deadlines. • Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials. • Minimum of 5 years in developing strategic, integrated marketing plans and delivering execution of brand marketing achievements in the tech industry. • Background in marketing cloud-based services and solutions. • A proven record of crafting compelling positioning and thought leadership content. • Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.) • Experience with project management tools to design and coordinate frequent and intricate campaigns. • Innovative, analytical, process- and detail-oriented. • Exceptional team player with proven ability to lead through influence. • Excellent written, verbal, and visual communication. Benefits • Health and Welfare (Medical, Dental, Vision) • Accident, Critical Illness, and Hospital Indemnity • Employee Assistance Program (EAP) • Life and AD&D Insurance • Short- and Long-Term Disability Insurance • Flexible Spending Accounts • Transportation and Parking Accounts • Health Savings Accounts (with company contribution) • Retirement Planning (401k with matching contribution) • Legal Benefits • Identity Theft Protection • Pet Insurance • Wellness Program Offerings • Paid Time Off, accrued per pay period based on years of service starting at 15 days annually. • 8 Paid Holidays per year, including 1 floating holiday. Company Overview • Net at Work is a Business Management Solution provider for the Chemical Industry. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.netatwork.com. Company H1B Sponsorship • Net at Work has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job