Paid Media Specialist (SEM + Paid Social)

What You'll Do Paid Search (SEM, PMAX, Display, Video) • Plan, build, and manage campaigns across Google Ads and Microsoft Ads • Conduct keyword research, ad creation, and competitive benchmarking • Set up and optimize PMAX, Search, Display, and Video campaigns • Monitor pacing, bids, budgets, tracking, and performance Paid Social (Meta + TikTok) • Plan, build, and manage campaigns across Meta Ads and TikTok Ads • Handle audience setup, creative rotation, and A/B testing frameworks • Develop creative testing structures and optimization strategies Analysis & Strategy • Translate performance data into clear, actionable insights • Analyze campaign data using GA4, first-party data, and internal tools • Understand and optimize for CPA, ROAS, CTR, CPM, and other key metrics • Prepare clear internal and client-facing reports • Stay current on platform updates, algorithm changes, and industry trends Collaboration • Work closely with creative team on concepts, messaging, copy, and direction • Support strategic planning with the Head of Media Technology • Communicate campaign performance and recommendations to clients Who You Are Required: • 4+ years of hands-on paid media experience (agency or freelance strongly preferred) • Deep expertise setting up and managing Meta Ads campaigns (this is urgent priority) • Deep expertise setting up and managing Google Ads campaigns (this is urgent priority) • Proficient with Google Ads, Microsoft Ads, and Meta Ads Manager • Strong working knowledge of GA4, Sheets/Excel, Looker Studio, or similar tools • Analytical thinker with exceptional attention to detail • Clear communicator who can work independently and manage multiple client accounts • Available to work Denver hours (9am-5pm MT) consistently • Can start immediately • Thrives in a fast-paced startup environment • Curious, resourceful, and eager to take ownership • Bonus Points: • TikTok Ads experience • Experience with DSPs or other paid channels • Strong copywriting skills • Understanding of retail/local business marketing strategies • Prior temp-to-perm or contract-to-full-time experience We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law. Apply tot his job Apply To this Job