Senior Director, Integrated Marketing, Brand & Communications

Job Description: • Develop and execute a comprehensive, multi-channel marketing strategy that aligns with business objectives and drives measurable outcomes. • Lead brand stewardship, ensuring consistency and impact across all digital and offline touchpoints. • Oversee the evolution of Vendavo’s brand identity, messaging, and positioning in the market. • Manage the creation and delivery of high-quality content, including blogs, ebooks, whitepapers, collateral, podcasts, videos, customer stories, and sales enablement assets. • Direct global editorial planning, aligning content with the buyer journey and campaign priorities. • Lead PR and analyst relations strategy, building relationships with key media, analysts, and industry influencers. • Oversee the development and distribution of press releases, thought leadership, and analyst reports. • Own the strategy and operations for Vendavo’s website, social media, and digital channels. • Drive website design, content, and performance, optimizing for user experience, traffic, and conversion. • Integrate emerging AI tools and best practices to streamline workflows and amplify campaign impact. • Ensure all digital assets are discoverable and aligned with SEO best practices. • Lead the strategy and execution of webinars and virtual events, partnering with subject matter experts and demand gen to deliver engaging experiences that drive pipeline and brand awareness. • Mentor and develop a team of content strategists and designers. • Foster a culture of innovation, continuous learning, and operational excellence. • Collaborate closely with internal stakeholders across marketing, product, sales, and customer success. Requirements: • 10+ years of experience in integrated marketing, brand, communications, or related fields, with at least 5 years in a leadership role. Experience in pricing software or CPQ preferred. • Proven track record managing large-scale brands, content teams, and digital campaigns for B2B SaaS or technology companies. • Deep expertise in brand strategy, content marketing, PR, AR, SEO, and digital experience. • Strong analytical skills and experience with web analytics, SEO tools, and marketing automation platforms. • Exceptional communication, leadership, and project management abilities. • Bachelor’s degree in Marketing, Communications, Journalism, or related field; advanced degree preferred. Benefits: • Flexibility to work from home or in the office, depending on what works best for you • Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge • 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday • 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work • $110 a month to cover your cell phone and internet expenses • High-end laptop (Dell XPS or Mac) • Competitive pay and bonus/commission • Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA) • 401k plan with a 3% employer non-election contribution Apply tot his job Apply To this Job