Product Manager, Content Marketing

Job Description: • Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces. • Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more. • Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics. • Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics. • Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives. • Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production. • Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.) • Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use. • Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials. Requirements: • 5+ years of content marketing experience in one of more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software • Demonstrated ability working in a start-up environment • Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material • A good eye for design and basic graphic design skills • Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary • Strong understanding of SEO fundamentals, content analytics, and web publishing • Experience using Webflow, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools • Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current • Recommended skills: Experience working with freelancers or agencies • Prior exposure to creating educational content or working within CPE-based learning platforms • Comfort producing short-form video or social content (even if not the primary focus) • Prior understanding of Bitwave’s ICPs — finance, operations and accounting teams at large enterprises Benefits: Apply tot his job Apply To this Job