Digital Marketing Campaign Manager
Job Description:
• Own campaign strategy, audience segmentation, channel mix, budget, execution, and reporting
• Launch and optimize multi-channel programs across Paid Search, Paid Social, Display/Retargeting, SEO, Email/Nurture
• Partner with content/creative to deliver compliant, plain-language assets (guides, checklists, timelines)
• Coordinate lead routing, SLAs, and feedback loops with regional teams to maximize conversion
• Implement campaign measurement using GA4, CRM, and marketing automation; maintain UTM governance and campaign taxonomy
Requirements:
• 3-5+ years of B2B/B2C digital marketing experience
• Hands-on expertise with Google Ads, Microsoft Ads, LinkedIn Ads, GA4, Google Tag Manager
• Experience with one major marketing automation platform (e.g., Marketo, Eloqua, HubSpot, Pardot) integrated to Salesforce
• Webinars/virtual events experience (e.g., Zoom Webinars, ON24)
• Strong analytics skills (Excel/Sheets; dashboarding in Looker/Tableau/Power BI)
• BA/BS in Marketing, Communications, Business, or related field (or equivalent experience)
Benefits:
• Comprehensive benefits package including medical, dental, vision
• 401k
• PTO/paid sick leave
• Employee stock purchase plan
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