Freelance ABM (Account Based Marketing) Strategist / Consultant / Campaign Architect

We modernize how businesses handle payments—removing cash-handling friction while still serving cash-paying customers. For nearly 20 years, we’ve delivered secure, award-winning financial technology across thousands of locations in North America. As pioneers of the patented Reverse ATM™ kiosk, we help organizations create faster, safer, and more inclusive payment experiences. We are building a freelance talent bench to support our expanding Account-Based Marketing (ABM) and demand generation initiatives. We’re seeking a seasoned ABM Strategist/Consultant who can architect smart, scalable campaigns that drive pipeline impact. Role Overview We need an expert who can translate business goals into a full ABM strategy, provide a repeatable campaign framework, and guide execution in collaboration with our marketing and sales teams. This role is ideal for a senior strategist with hands-on B2B ABM experience, strong messaging capabilities, and familiarity with modern permission-based engagement tactics. Key Responsibilities -ABM Strategy & Framework Development -Translate company growth goals into an actionable ABM framework -Define Ideal Customer Profiles (ICP) and develop a messaging hierarchy -Architect a campaign blueprint for one vertical or priority account -Develop an ICP/messaging matrix tailored to buyer roles and pain points -Advise on content sequencing, personalization layers, and creative direction -Campaign Architecture & Advisory -Map the full ABM motion across TOF → MOF → BOF -Recommend modern engagement tactics beyond email (permission-aware plays) -Identify top account triggers, buying signals, and activation strategies -Help shape a repeatable campaign playbook we can scale to additional verticals MarTech & HubSpot Advisory -Guide HubSpot activation for ABM workflows, scoring, and reporting -Recommend how to leverage automation to accelerate demand and lead generation -Deliverables May Include -ABM strategy brief -Campaign blueprint for one vertical/target account -ICP + messaging matrix -Recommended content and channel plan -Optimization recommendations for future sprints Required Experience -5–10+ years in B2B ABM, Demand Gen, or Growth Strategy -Proven experience generating pipeline and revenue from ABM programs -Strong strategic thinking—able to see beyond the tactical checklist -Experience working with sales organizations to align account strategy -Understanding of permission-based marketing and non-email engagement routes Bonus Skills (Highly Valuable) -Copywriting skills -Ability to draft messaging, email sequences, or landing page concepts -Comfortable collaborating with designers, writers, and sales teams -HubSpot certification or strong hands-on familiarity Our Goal To partner with an ABM expert who can help architect a repeatable, scalable playbook for priority account verticals—one we can apply consistently across Lodging, Healthcare, FEC, Gaming/COAM, Universities/F&B, and more. Apply tot his job Apply To this Job