YouTube Ads Specialist - Financial Wellness App w/ 5-Star Reviews (Scale Opportunity) - Contract to Hire
The Opportunity
Profitable financial wellness app with rave reviews on the App Store launching YouTube paid acquisition. Need a Demand Gen/iOS app expert to prove this channel works, then scale it.
-Phase 1: Test campaign, mid-January launch
-Phase 2: Scale significantly if successful
What You'll Do
-Set up and manage Demand Gen campaigns (iOS App Store conversions)
-Configure SKAdNetwork tracking for trial starts and subscriptions
-Optimize daily during test period
-Target competitive CAC for subscription apps
-Weekly reporting on performance
Requirements
-2+ years Demand Gen or App Campaigns experience (iOS apps specifically)
-Proven results with subscription apps (show us your CAC numbers)
-Experience with SKAdNetwork and iOS conversion tracking
-Available for immediate start (January launch)
Bonus
-TrueView for Action experience (may add web conversion path later)
-Experience with coaching/fintech/wellness apps
Compensation
Phase 1 (Test):
-Your hourly rate, estimated 35-50 hours
-Performance bonus for hitting targets
Phase 2+ (if successful):
-Monthly retainer
-Ongoing performance bonuses
-Contract-to-hire opportunity
To Apply, Please Address:
-Your experience: What iOS subscription app campaigns have you managed? (Include apps, budgets, and CAC results)
-Your approach: For a test budget launching in January, how would you structure spend to get conclusive results? (Daily budget, duration, reasoning)
-Timeline: What's realistic for determining if the channel is viable?
-Rate: What's your hourly rate?
-Availability: Can you start this week or next?
Context: Strong product-market fit, highly-rated app, launching during New Year resolution season. Details shared with qualified candidates.
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