Real Estate YouTube & Content Strategist (Growth & Recruiting Focus)

Is This You? You are a marketer who understands that "likes" are vanity, but leads are sanity. You’ve worked with US Real Estate teams before. You know the difference between a listing lead and a recruiting prospect. You understand that YouTube isn’t just a place to dump video tours—it’s the world’s second-largest search engine, and if optimized correctly, it’s a 24/7 lead generation machine. But maybe you’re currently stuck. • Maybe you’re working for a client who treats you like a generic "Virtual Assistant" rather than the marketing strategist you are. • Maybe you’re tired of suggesting YouTube SEO strategies that get ignored because your client just wants to "post to Instagram" without a plan. • Maybe you’re looking for a team that actually has the budget, the footage, and the brand reputation to execute the high-level ideas you have in your head. You want ownership. You want to look at a YouTube Analytics dashboard, spot a drop-off in retention, adjust the editing style, and watch the numbers climb. You want to help build a recruiting funnel that brings in top-tier agents. If you are nodding your head, The Houston Properties Team wants to meet you. The Opportunity We are Houston’s #1 boutique real estate team ($2B+ in sales). We don’t need you to build our brand from scratch—we need you to amplify it. We are looking for a Lead Generation & YouTube Specialist to take the reins of our video marketing. Your goal is specific: Use video content to attract potential homebuyers and recruit talented agents to our team. Requirements What You Will Actually Do (The Mission) • Own the YouTube Strategy: You aren't just uploading. You are researching low-competition keywords, crafting click-worthy titles/thumbnails, and optimizing descriptions for SEO. • Drive Agent Recruiting: You will curate content specifically designed to attract other real estate agents to our team (showing our culture, our systems, and our wins). • Manage the Production Flow: You will guide our editors, designers, and AI creators. You provide the vision ("We need a hook here," "Cut this shorter," "Change the b-roll") to ensure the final product converts. • Repurpose for Reach: You will take our long-form YouTube "Gold" and slice it into high-performing Shorts, Reels, and TikToks to drive traffic back to the main channel. • Analyze & Adapt: You will report on the metrics that matter (CTR, Retention Rate, Conversion to Lead) and tell us what we need to change to grow faster. The Requirements (Must Haves) • Real Estate Experience is Non-Negotiable: You have worked with US Real Estate Agents, Team, or Brokerages for at least 2 years. You know the industry lingo. • YouTube Growth Expertise: You can show us a channel you helped grow. You understand how the algorithm works, why thumbnails matter, and how to use tools like TubeBuddy or VidIQ. • Lead Gen Mindset: You understand that content without a Call to Action (CTA) is a wasted opportunity. • Project Management: You are organized. You can manage a content calendar and keep a creative team on deadline without chaos. Why You’ll Love Working With Us • We Are Winners: You will be marketing a team with 1,000+ five-star reviews. It is much easier to market a product that is actually the best in the market. • Stability & Respect: We look for long-term partners, not gig workers. We pay competitively, on time, via PH-friendly channels. • Tools & Budget: We invest in the software you need (AI tools, editing software, research tools). • Career Growth: As our channel grows, so does your role. More About You: • Accountable: You own deadlines and results. • Caring: You create content that genuinely helps and informs our audience. • Coachable: You take feedback and improve quickly. • Knowledgeable: You know how to spot content worth sharing. • Transparent: You communicate openly and honestly. • Bonus points if you already know AI tools, but we will train you. Benefits Why You’ll Love This Role: • Stable, long-term opportunity with a top US real estate brand. • Work 100% remote — from the Philippines. • Clear process, repeatable results, and plenty of training. • Be part of a team culture, not a solo gig. • Growth opportunities to expand into more marketing or recruiting responsibilities. Perks & culture • Fully remote forever + stable US payroll via PH-friendly channels. • Competitive salary + KPI bonus tied to video metrics & checklist completion. • Gear / software stipend once you pass probation—upgrade that ring light or HeyGen subscription. • Core values that read like real life: Accountable · Caring · Coachable · Transparent · Knowledgeable. If you’re nodding along — you may be exactly who we’re looking for. Apply tot his job Apply To this Job