[Remote] 577 – Data and CRM Strategy Consultant
Note:
The job is a remote job and is open to candidates in USA. Wynwood Tech is seeking a Data and CRM Strategy Consultant to build a 1st-party data strategy that aligns with marketing and business goals. The role involves defining data flows, identifying growth opportunities, and optimizing user engagement and conversion strategies. Responsibilities
• Build a 1st-party data strategy that supports broader marketing and business goals
• Define how data flows between website → CRM/MA → activation channels
• Identify and articulate opportunities for growth, engagement, conversion
• Translate strategy into clear slides for a pitch
• Improve user flows for engagement & retention
• Propose ideas for conversion optimization (forms, CTA strategy, segmentation)
• Recommend personalization or audience strategies
• Evaluate the customer journey and propose optimization actions
Skills
• Build a 1st-party data strategy that supports broader marketing and business goals
• Define how data flows between website → CRM/MA → activation channels
• Identify and articulate opportunities for growth, engagement, conversion
• Translate strategy into clear slides for a pitch
• Improve user flows for engagement & retention
• Propose ideas for conversion optimization (forms, CTA strategy, segmentation)
• Recommend personalization or audience strategies
• Evaluate the customer journey and propose optimization actions
• (1st party) Data strategy to connecting with broader reach business goal
• Maintaining, managing 1st party database in Mailchimp/Hubspot and integration with websites
• Providing proactive consultancy and bringing new ideas for conversion & UX optimization and engagement
• Experience with at least one (ideally both): Mailchimp, HubSpot
• Generally CDP and CRM experience is a very strong plus
Company Overview
• wynwood tech is the global leader in Adobe Experience Cloud staffing.
Adobe Experience Manager / Adobe AEM, Adobe Commerce + more. It was founded in 2010, and is headquartered in Miami, Florida, USA, with a workforce of 11-50 employees. Its website is Apply tot his job
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