Facebook/Meta Ads Specialist for Skincare Brand – WAITLIST & VIP CONVERSION CAMPAIGN
I’m looking to hire a Facebook/Meta Ads expert to help scale paid traffic for my skincare brand’s upcoming limited drop launch. Our goal is to drive email/SMS waitlist signups (900+ goal) and convert 50–100 VIP reservations through an optional checkout upsell. The launch window is time-sensitive, we have 3 weeks before our drop, so execution, speed, and optimization is crucial. What I need from you
- Set up, manage & optimize Facebook/Meta ads for lead generation and VIP conversions
- Help refine targeting, creatives, angles, audiences
- Run weekly optimization and daily monitoring during launch period
- Improve and scale ads based on metrics (CPL, CTR, CPC, CVR, etc.)
- Provide recommendations on creatives/landing page testing if needed
- Communicate clearly with progress updates
Project Goals
- 900+ email/SMS signups minimum
- 50–100 VIP paid upsells
- Smooth ad delivery, optimization, testing + scaling
Current Setup
- Landing page + waitlist flow already live
- VIP upsell offer post-signup integrated
- Email flow + segmentation structure in place
- Creative assets (UGC + images + variations) available
Budget
- Ad Spend Budget: $2.5K–$2.9K for 3 weeks
- Payment: Fixed fee to start (to discuss scope & deliverables)
- Open to further compensation/performance discussion after initial engagement
Ideal Candidate
- Experience running Facebook/Meta ads for eCommerce or beauty/skincare brands
- Strong understanding of lead funnels + conversion optimization
- Can move fast, available to start ASAP
- Can hop on a quick Zoom/Google Meet for alignment
To Apply, Please Answer:
- Past experience with beauty/skincare or DTC brands?
- Example results & past campaigns (CPL, ROAS, signup targets, etc.)
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Your recommended structure for testing, scaling, creatives & retargeting
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Your availability, can you start immediately? -
Your fixed fee for 3-week sprint (excluding ad spend)
Time is urgent, would like to hop on a call ASAP today or tomorrow to finalize details and get ads running. Apply tot his job
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