Senior Manager, Digital Marketing

About Evidence Action At Evidence Action, we deliver data-driven interventions that transform lives at an unprecedented scale. We identify neglected global health issues and deploy proven solutions, forging healthier futures for generations. Our model operationalizes leading academic research (including from Nobel-winning economists). We measure progress and outcomes at every stage to ensure we’re making a real impact for people living in poverty and suffering from preventable or treatable health issues. Operating across 9 countries, our team of 800+ has reached over 500 million people, working closely with governments to scale these interventions. • Our Deworm the World program has delivered over 2 billion treatments, significantly reducing worm prevalence and generating more than $23 billion in lifetime productivity gains. • Through Safe Water Now, we’ve saved the lives of over 15,000 children. • Our Accelerator explores untapped opportunities in global health, testing low-cost interventions with the greatest potential to save and improve lives. At Evidence Action, your colleagues are your greatest asset. You'll partner with high-caliber colleagues in an environment blending innovation, autonomy, and teamwork. Our team excels in disruptive thinking and believes in rolling up our sleeves to get things done. If you're looking to work flexibly and with purpose, join a team that delivers measurable change for millions. The Role As Senior Manager of Digital Marketing, you’ll get to shape and scale a modern digital fundraising function—leveraging automation, segmentation, and experimentation to turn curiosity into commitment and one-time givers into loyal supporters. We are seeking an entrepreneurial team member to lead our strategy to acquire, retain, and grow our retail (small-dollar) donor base. This role combines digital marketing expertise with a deep understanding of donor journeys, CRM, and conversion tactics. You will design and test new acquisition campaigns, optimize retention and upsell strategies, and ensure our digital platforms and email systems are seamless and effective. Reporting to the Director of Growth Communications, this is a hands-on role, ideal for a growth-oriented marketer or fundraiser who thrives on data, experimentation, and scaling impact. If you’re motivated by measurable results, excited to build smart systems, and passionate about using technology to drive global impact, we’d love to meet you. Responsibilities: • Implement data-driven strategies to grow retail donor acquisition, retention, and lifetime value, building upon an existing revenue stream of ~$4.5m. • Lead iterative testing and optimization of digital campaigns, including paid media, SEO, email journeys, and onboarding flows. • Create emailed donor communications and engagement opportunities, including leading the storytelling and writing of our email marketing, upsell campaigns, and conceiving of and executing donor events. • Manage digital platforms, ensuring high-performing website donation flows, page launches, and seamless integrations. • Leverage AI, automation tools, and our CRM to personalize donor communications, enhance segmentation, and improve conversion performance. • Develop scalable systems and streamlined workflows that promote rapid iteration, data-driven decision-making, and actionable insights from campaign metrics and donor data to support revenue forecasting. • Manage KPIs for continuous improvement, recommending strategies that exceed goals. • Collaborate with cross-functional teams (fundraising, communications, web development) to ensure consistent, impactful donor experiences. Position Location This role location is flexible anywhere within the United States for fully remote candidates. Requirements • You have 5–7 years of experience in digital marketing, e-commerce growth, or retail/grassroots fundraising, with at least 2–3 years leading campaigns or programs end-to-end. • You have a track record of measurable revenue growth from online donors/customers — e.g., scaling small-dollar donors, driving acquisition and retention, or increasing lifetime value. • You have experience managing multi-channel acquisition and retention campaigns (email, paid media, SEO, partnerships). • You are familiar with conversion optimization (landing page testing, checkout flows, or donation form optimization). • You are experienced with CRM and marketing automation tools (Salesforce, Mailchimp, or similar). • You are comfortable interpreting KPIs, running A/B tests, and using analytics tools (Google Analytics, Looker, etc.) to translate data into actionable insights. • You have excellent written and verbal communication skills, with the ability to create compelling content tailored for diverse audiences. • You've performance managed vendors like graphic designers to support growth aims. • You can work cross-functionally and align digital fundraising efforts with broader organizational goals. We encourage applicants from diverse backgrounds, including those with experience in technology, startups, or other fast-growing fields who are excited to contribute to our mission-driven work. We are unable to sponsor or take over sponsorship of a U.S. employment visa at this time. Applicants must be legally authorized to work in the U.S. for roles based in the U.S. Evidence Action is an Equal Opportunity Employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. Benefits The expected role range for this role based in the US is listed below. We consider multiple factors when determining the base salary for a role, including but not limited to: role scope, program budgets, internal equity, and a candidate’s qualifications and/or prior experience. Note: Pay and benefits will be commensurate with the role specifications, local statutory requirements, and the cost of labor in the markets where we operate. The expected US pay range for the full-time role is $98,700-$110,000 per year. For US based roles, Evidence Action provides comprehensive benefits including international health care, HSA/FSA options, life insurance, disability coverage, retirement plans with a matching component, generous and flexible leave options, as well as other employee perks on a reimbursement basis. For more information visit our careers page or ask our recruiting team! Evidence Action is an Equal Opportunity Employer with a commitment to representation and inclusion. All individuals, regardless of personal characteristics, are encouraged to apply. Apply tot his job Apply To this Job