Lead Ecommerce Brand Designer

Ready to design how the world sees us? At Hadley Designs, every image has a purpose, to inspire curiosity, confidence, and connection. We don’t just make learning tools; we make learning beautiful. Your job is to make sure the world sees that beauty first. We’re looking for a Lead Ecommerce Brand Designer to elevate how Hadley Designs shows up in search results, on Amazon, and across digital storefronts. This is a hands-on creative role for someone who can turn data and visuals into results, someone who understands that the right image can make a parent stop scrolling and start believing. That’s where you come in. About Hadley Designs Hadley Designs is a family-founded, female-led brand redefining early education through creativity, beauty, and connection. We design screen-free learning tools that spark joy, curiosity, and confidence in children while giving parents peace of mind. Our mission is simple: make learning fun and engaging. Every product we create helps parents feel proud, teachers feel supported, and children feel excited to learn. We believe that beautiful design creates better learning and that childhood should be filled with wonder, not screens. About the Role As our Lead Ecommerce Brand Designer, you’ll lead how Hadley Designs visually shows up on Amazon and other e-commerce platforms. You won’t be designing the products themselves, you’ll be designing how those products are seen. From main images to A+ content and storefront layouts, you’ll create visual experiences that win the click, tell our story, and consistently outperform last year’s results. You’ll combine your eye for beauty with a mind for analytics, ensuring every visual element connects emotionally while driving measurable growth. Your Core Focus • Own the design strategy for all product imagery and listing visuals on Amazon. • Execute and analyze A/B tests to optimize main and secondary images. • Maintain click-through rates higher than the same month last year for each category. • Develop consistent visual systems, templates, and guidelines that reinforce brand trust. • Partner with sales and product teams to align creative output with performance goals. What You’ll Do • Design, test, and optimize imagery for Amazon product listings and A+ content. • Create clear, on-brand visual stories that differentiate Hadley Designs in crowded search results. • Use data insights to make creative decisions and report on performance improvements. • Maintain an organized image library and workflow documentation. • Collaborate with copywriters and category leads to ensure visuals and messaging align. • Lead creative reviews, coaching team members on layout, lighting, and storytelling. • Stay up to date on e-commerce trends, competitor visuals, and Amazon content innovations. How Success Is Measured • Year-over-year CTR growth across categories. • Visual consistency and accuracy across all listings. • Creative team satisfaction score ≥ 8/10. • Zero errors in A+ content or Storefront execution. Who You Are You’re a creative strategist who understands the art and science of visual performance. You love transforming data into design direction and know how to make a brand stand out in a sea of sameness. You care deeply about excellence, every image, layout, and decision reflects that. Requirements • 5+ years of graphic design experience (including at least 2 in e-commerce). • Proven track record of improving CTR or conversions through visual optimization. • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator). • Expertise in Amazon image strategy and A/B testing tools (PickFu, Helium 10, Amazon Experiments). • Strong understanding of composition, lighting, and visual hierarchy. • Highly organized, detail-oriented, and process-driven. • Excellent communicator who thrives in collaboration and feedback. • Growth-minded creative who combines beauty, data, and discipline. You’re not designing products, you’re designing perception. You’re the creative mind that helps families see the value, quality, and joy behind every Hadley Designs product. BenefitsWhy You’ll Love Working Here Hadley Designs is a remote-first company built on trust, creativity, and autonomy. We’re a small but mighty team that believes in balancing excellence with flexibility. You’ll work directly with our founders, influence how millions of families experience our brand, and see your creative impact reflected in real results. You’ll enjoy: • A remote-first environment with flexible hours. • Paid time off and holidays. • Ongoing creative training and professional development. • Free access to Hadley Designs products. • Regular collaboration with leadership, including our CEO and CCO. • A decade of brand growth and family-rooted purpose. At Hadley Designs, your creativity helps shape how the world experiences learning—one image, one family, one smile at a time. Apply Today Join us in shaping the future of joyful, screen-free learning. Apply today and help us make learning fun, engaging, and screen-free for families everywhere. 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