SodaStream: Innovation Marketing Manager (Mater...

<div><h2>Overview (English)</h2> <p>As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better?</p> <p>This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams.</p> <h2>Responsibilities (English)</h2> <ul> <li>Develop and execute the product strategy for the appliances category across multiple markets</li> <li>Lead consumer and market research to identify trends, pain points, and opportunities</li> <li>Define product requirements and prioritize features based on impact and feasibilityCollaborate with R&D, design, supply chain, and marketing teams to bring products to market</li> <li>Monitor product performance and iterate based on customer feedback and data</li> <li>Own pricing, positioning, and go-to-market strategies for new launches</li> </ul> <h2>Qualifications (English)</h2> <ul> <li>Master degree in marketing, Business Administration or related field.</li> <li>>7 years marketing experience in product & innovation — ideally in FMCG or Appliances. Experience in energy drinks or functional hydration is a plus.</li> <li>Consumer-centric mindset, with a deep passion to understand consumer behavior</li> <li>Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas.</li> <li>A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization</li> <li>Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization</li> <li>Passion for sustainability, wellness, and consumer-led disruption.</li> <li>Happy to travel / work flexibly in a remote team set-up</li> </ul></div> #J-18808-Ljbffr