[Remote] Paid Social Specialist 1

Note: The job is a remote job and is open to candidates in USA. RRD is a leading global provider of marketing, packaging, print, and supply chain solutions. The Paid Social Specialist I will support the execution of paid social programs, managing campaigns and optimizing performance across platforms like Meta, TikTok, and Pinterest while ensuring quality and effectiveness in client communications.

Responsibilities

• Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting
• Monitor, track and evaluate campaign performance, develop reports and recommendations for future campaigns
• Ensure accuracy of campaign set up by following a rigorous quality check process and implement weekly optimizations to enhance performance
• Identify opportunities for optimizing paid social programs for clients and effectively communicate these to clients and internal teams
• Work within our internal proprietary platforms to develop target audience data-sets for use within campaigns
• Stay up-to-date on all things paid social, including the latest trends and updates within the social platforms for regular and special category ads, especially Meta, TikTok, and Pinterest
• Set up testing for ads, including audience pools, enhancements, placements, demographics, and creative

Skills

• Bachelor's Degree in Business, Marketing, Communications, or similar field
• 1-3 years previous experience working on paid social campaigns (Facebook and Instagram)
• Desire to interact with internal and external customers
• Experience working with social platforms, including Facebook/Instagram
• A desire to work in a fast-paced environment with lots of autonomy and responsibility
• Knowledge of campaign metrics and analysis
• Ability to work both independently and as part of a team
• Detail oriented, highly organized, with a keen eye for consistency
• Excellent communication and writing skills
• Demonstrate curiosity for learning new skills and be self-driven to stay current on digital marketing and social trends
• Familiarity with Pinterest & TikTok Ads Platform
• Experience with Special Category Ad Trafficking

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Disability insurance
• 401(k) with company match
• Life insurance
• Other voluntary supplemental insurance coverages
• Parental leave
• Adoption assistance
• Tuition assistance
• Employer/partner discounts

Company Overview