Meta Ads Specialist

NTV360 is one of Inc. 5000's fastest-growing private companies in the U.S., seeking a talented Meta Ads Specialist to manage social media advertising campaigns. The role involves collaborating with franchisees nationwide to optimize campaigns and achieve client goals.

Responsibilities

• Lead onboarding, report, and check-in calls with clients for social media advertising
• Manage and optimize Meta campaigns via Ads Manager and Business Suite for clients across various sectors
• Beta test LinkedIn and TikTok ads for potential future expansion
• Compile and present campaign performance reports using Google Sheets and Slides
• Utilize Canva and Adobe platforms to design visually engaging presentations and reports
• Oversee a team of graphic designers to create dynamic social media ads, including reels, and ensure content is optimized for Facebook and Instagram feeds
• Develop campaign strategies aimed at boosting ROI and driving consistent month-over-month growth
• Monitor and analyze campaign performance, ensuring quality control and accurate data tracking (including pixel setups and lookalike audiences)
• Conduct A/B testing on ad creatives, captions, and other elements to improve campaign performance
• Cross training of Google Ads platforms

Skills

• Exceptional client communication and relationship-building skills, with a focus on establishing trust and fostering long-term partnerships
• Proven leadership skills and a collaborative mindset with a passion for helping others succeed
• Strong time-management abilities and the flexibility to go the extra mile when necessary
• A relentless drive for digital marketing success, with a continuous commitment to improvement
• A forward-thinking mindset with an emphasis on process optimization
• Meticulous attention to detail and a commitment to high-quality standards
• A team-oriented approach focused on both personal and professional growth
• Self-motivated, proactive, and solution-driven, with an eye for identifying areas of improvement
• Extensive experience with Meta Ads Manager/Business Suite and running campaigns
• 1+ years of experience in social media advertising (specifically Meta Ads)
• Familiarity with Adobe Express, Google tools, Reels Editing, Monday.com, and HubSpot

Benefits

• 401(k) match
• Unlimited paid time off (PTO)
• Comprehensive health, dental, and vision insurance coverage
• A fully stocked office with snacks and a relaxing outdoor patio
• Monthly team-building events and bi-weekly catered lunches
• A supportive, collaborative company culture

Company Overview