[Remote] PUBLIC RELATIONS SPECIALIST
Note: The job is a remote job and is open to candidates in USA. Coalition Technologies is devoted to delivering clients the highest quality work while providing a fun and innovative environment. They are seeking a Public Relations Specialist who will be responsible for developing press releases, managing media relations, and executing PR strategies to enhance the company's brand presence.
Responsibilities
- Developing and executing cohesive press releases / creative storylines and pitches for our brands
- Identifying trends our brands should take advantage of through custom pitches and storylines
- Crafting compelling outreach and refining our current outreach model
- Keeping and organizing a PR database
- Responding to information requests from the media if needed
- Liaising between clients and media
- Analyzing various niches and verticals (as well as competition within them)
- Scrutinizing clients’ websites and identifying linkable assets
- Maintaining / engaging with our content creator network and continuing to seek ways to grow our network and number of jobs requested per -month
- Locating and vetting viable link prospects and opportunities
- Keeping outreach conversations fresh through regular follow-ups
- Engaging and interacting via social media
- Potentially representing clients’ companies online
- Organizing and maintaining multi-faceted campaigns
- Helping maintain the organization’s corporate image or brand
- Developing custom PR strategies and tactics (based on analysis) for maximum efficiency
- Working with our Reporting team to track media coverage, influencer performance and campaign ROI
Skills
- Prior experience with PR and Social Media
- Flawless written and spoken English
- The ability to write PR's and distribute them
- Great professional relationships with writers, journalists, bloggers, and other influencers
- The ability to secure media coverage for clients
- A profound understanding of online communities as well as content marketing
- Published & placed content on authoritative sites
- Great interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills
- The ability to stay highly organized with great attention to detail
- The ability to maintain strict confidentiality and discretion
- The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
- A friendly, outgoing disposition
- A reliable workstation with a fast computer, microphone, and speakers, reliable internet and power
- Preferably a Journalism background or media training
- Experience with services like HARO and MuckRack
- Experience leveraging sites like Reddit, Quora, etc. as a part of PR strategies
Benefits
- The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month.
- A highly competitive Paid Time Off plan, promoting quality work-life balance.
- Subsidized gym memberships to help team members feel their best.
- Medical, dental, vision, and life insurance packages for all US-based team members.
- International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
- Device upgrade and learning reimbursement programs.
- Motivating career development plans with clearly defined goals and rewards.
- Additional job-specific incentives and bonuses.
Company Overview
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