Advertising Research Analyst

Zefr is a leader in AI-powered content classifications for brands and advertisers. The Advertising Research Analyst will play a critical role in the research team by analyzing campaign performance, developing reports, and collaborating with cross-functional teams to provide insights and recommendations.

Responsibilities

• Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization
• Develop reports and insights to help sales teams be effective and nimble
• Create output that tells the story behind the data to non-technical team members
• Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead
• Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results
• Be the measurement expert across our workstreams

Skills

• 1-2 years of media research experience at a media agency, digital publisher or data and analytics company
• Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.)
• Proficient in Microsoft Excel, PowerPoint or the Google equivalent
• Strong mathematical and analytical abilities
• Excellent communication skills and attention to detail
• Ability to work independently and problem solve as well as effectively collaborate with various teams
• Education: Bachelor of Arts/Sciences or equivalent experience
• Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus
• A knack for storytelling or interest in consumer insights is a plus
• SQL is a plus
• Master's Degree is a plus
• Keynote is a plus

Benefits

• Flexible PTO
• Medical, dental, and vision insurance with FSA options
• Company-paid life insurance
• Paid parental leave
• 401(k) with company match
• Professional development opportunities
• 13 paid holidays off
• Summer Fridays (we leave early)
• In-office, hybrid, and fully-remote work options available
• In-office lunches and lots of free food
• Optional in-person and virtual events (we like to celebrate!)

Company Overview