Digital Marketing Specialist

LGH USA is a company that provides rental services for lifting, rigging, pulling, and jacking equipment. They are seeking a Digital Marketing Specialist to assist in implementing and executing digital marketing campaigns, including social media management, email marketing, and content creation.

Responsibilities

• Social Media Management – This will include assisting in developing and implementing social media strategies, creating engaging content for all platforms, schedule and publish social media posts, monitoring all channels for mentions and engagements, and respond to comments and messages in a timely and professional manner
• Email Marketing – Assist in creating and deploying email marketing campaigns (both regional and national), design visually appealing email templates, e-mail automation, utilize A/B testing and track email campaign performance metrics (open rates, click-through rates and conversions)
• Content Creation – Assist in creating engaging and informative content for the website and blog, research industry trends and competitor activities and optimize content for SEO, engagement with customers for Case Studies as needed
• Search Engine Optimization – Assist in on-page and off-page optimization efforts
• Website Analytics – Assist in monitoring website traffic and user behavior. Help identify areas for improvement in website usability and conversion rates
• Photo Library Maintenance - Organize and tag marketing photos in the CRM library for easy retrieval
• Video Production & Editing - Assist with filming, editing, and post-production of marketing videos, stay current on video editing software and industry trends
• Other duties as assigned

Skills

• Bachelor's degree in marketing or equivalent experience
• Strong organizational skills
• Excellent communication abilities
• Basic understanding of digital marketing principles
• Experience in social media management
• Experience in email marketing
• Experience in content creation
• Experience in search engine optimization
• Experience in website analytics
• Experience in photo library maintenance
• Experience in video production & editing
• Proficiency in Microsoft Office
• Proficiency in Adobe Creative Suite
• Business writing skills
• HubSpot
• Google Suite
• SemRush

Benefits

• Paid holiday, sick, and vacation time
• Full benefits package including medical, dental, vision, short term disability, basic life insurance, plus additional optional voluntary benefits
• Vested 401(k) with 5% company match

Company Overview