Digital Marketing Specialist

Blue Cross and Blue Shield of Kansas is a trusted health insurance provider, and they are seeking a Digital Marketing Specialist to support their marketing initiatives. This role involves planning, executing, and optimizing email campaigns while collaborating with various teams to enhance customer experience and communication efforts.

Responsibilities

• Develop and implement digital marketing strategies to support business objectives
• Manage and execute email campaigns based on stakeholder needs and marketing calendar
• Build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud
• Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates
• Assist in design and content creation for email communications
• Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses
• Tag and code content and links for tracking against a cross-channel environment
• Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees
• This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs

Skills

• Outstanding written communication skills including editing of written content for internal and external audiences
• Proven track record of creating innovative and interactive content
• Understanding of human-centered design and user experience principles
• Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments
• Ability to manage work requests from multiple sources, outside of direct line of reporting
• Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)
• High school diploma or GED required
• 0-2 years of experience in digital marketing or related role
• Bachelor's degree in business administration, computer science, marketing, journalism, strategic communications or similar fields of study
• B2B and/or B2C marketing in the health insurance industry
• Functional knowledge of Salesforce Marketing Cloud architecture and understanding of the wider Salesforce ecosystem
• Knowledge and experience with AMP Script, HTML, and CSS in support of creating journey and email templates

Benefits

• Incentive pay program (EPIP)
• Health/Vision/Dental insurance
• 6 weeks paid parental leave for new mothers and fathers
• Fertility/Adoption assistance
• 2 weeks paid caregiver leave
• 5% 401(k) plan matching
• Tuition reimbursement
• Health & fitness benefits, discounts and resources

Company Overview