Associate, Media Planner- Hispanic Media

Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. The Associate will assist in the development of strategic multimedia plans and marketing recommendations, focusing on the multicultural (US Hispanic) segment, while working collaboratively through all phases of the planning process.

Responsibilities

• Work collaboratively with multiple groups both internally and externally
• Utilize research and planning tools to help generate and support media plan strategies
• Conduct thorough QA of data and workstreams, meticulously reviewing outputs and processes to ensure accuracy
• Oversee project workflows by organizing team deadlines, planning logistics, updating decks, managing data entry and pulls, and ensuring all processes and procedures are followed for successful execution
• Develop media knowledge that includes: Evaluating media research data, Developing points of view, Understanding systems applications, Understanding various media channels and their applications against client strategies/goals, Understanding the media landscape and partners, Managing budgets and maintaining client media activity flowcharts in system
• Represent Canvas Worldwide professionally with clients and industry
• Consistently meet deadlines and communicate effectively with team members and stakeholders
• Have an intimate knowledge of the client’s brand and product details, KPI’s, etc
• Maintain organized documentation to ensure record keeping and information is easily accessible and retrievable
• Proactively monitor emerging trends, cultural shifts, and audience behaviors—leveraging social media and influencer insights to ensure our marketing strategies remain innovative, relevant, and authentic

Skills

• Work collaboratively with multiple groups both internally and externally
• Utilize research and planning tools to help generate and support media plan strategies
• Conduct thorough QA of data and workstreams, meticulously reviewing outputs and processes to ensure accuracy
• Oversee project workflows by organizing team deadlines, planning logistics, updating decks, managing data entry and pulls, and ensuring all processes and procedures are followed for successful execution
• Develop media knowledge that includes evaluating media research data, developing points of view, understanding systems applications, understanding various media channels and their applications against client strategies/goals, understanding the media landscape and partners, managing budgets and maintaining client media activity flowcharts in system
• Represent Canvas Worldwide professionally with clients and industry
• Consistently meet deadlines and communicate effectively with team members and stakeholders
• Have an intimate knowledge of the client's brand and product details, KPI's, etc
• Maintain organized documentation to ensure record keeping and information is easily accessible and retrievable
• Proactively monitor emerging trends, cultural shifts, and audience behaviors—leveraging social media and influencer insights to ensure our marketing strategies remain innovative, relevant, and authentic
• You thrive on a team, can meet tight deadlines, and can juggle multiple tasks simultaneously
• You are comfortable using Microsoft Excel and Power Point
• You have a basic understanding of consumer behavior, and you want to spend your days influencing the way brands and consumers interact
• You have an interest or passion for the Hispanic multicultural segment
• You enjoy managing projects and/or processes and taking on new opportunities
• Experience developing and presenting your thoughts and ideas
• Proven ability to work independently and as a part of a team
• Marketing Internships highly preferred

Benefits

• Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO

Company Overview