Senior Marketer, Customer Advocacy

<b>POS-13946</b><br><hr><p><span style="font-size: 10pt;"><strong>About This Role</strong></span></p> <p>At HubSpot, our customers are at the core of everything we do. Their voices shape our products, inspire our prospects, and build community among leaders who grow better together. As our offerings continue to evolve, we have a tremendous opportunity to connect with our most impactful advocates—not just to highlight their success, but to create a thriving community of innovation, advocacy, and impact.</p> <p>The Customer Advocacy Team plays a critical role in bringing these connections to life. As the Senior Marketer, Customer Advocacy, you will own and evolve the recruitment and engagement strategies for HubSpot’s upmarket advocacy program, Lighthouse. You’ll design how we attract, onboard, and energize members, ensuring they gain meaningful value while amplifying HubSpot’s customer proof to fuel launches, campaigns, and flagship moments like Spotlight and INBOUND.</p> <p>This is a unique opportunity for a marketer who thrives at the intersection of strategy and execution. You’ll combine AI-powered recruitment and community engagement to build a world-class advocate experience—while partnering closely with our customer storytellers to fuel the Lighthouse advocacy flywheel.</p> <h2><span style="font-size: 10pt;"><strong>In This Role, You’ll Get To</strong></span></h2> <ul> <li>Own & evolve the Lighthouse recruitment and engagement strategy, aligning member growth with HubSpot’s upmarket priorities</li> <li>Build an AI-powered recruitment engine, leveraging Looker, HubSpot CRM, and other tools to identify and validate advocates at scale</li> <li>Partner closely with our customer storytellers to co-develop membership criteria and amplify advocate-driven proof across marketing, sales, and brand channels</li> <li>Lead the beta-to-proof process, ensuring Lighthouse advocates generate early validation and stories that power product launches, campaigns, and events like INBOUND</li> <li>Design and deliver engaging program experiences—including <em>The Signal</em> newsletter, roundtables, webinars, and workshops—that inspire and connect advocates</li> <li>Facilitate opportunities for advocates—such as feedback sessions, speaking engagements, and content collaborations—by partnering with cross-functional teams</li> <li>Mentor and coach junior team members, empowering them to scale their impact</li> <li>Establish and report on KPIs that demonstrate Lighthouse’s contribution to customer retention, expansion, and pipeline, and continuously improve through experimentation and AI-powered insights</li> </ul> <h2><span style="font-size: 10pt;"><strong>What We’re Looking For</strong></span></h2> <ul> <li>5+ years of experience in customer success, customer advocacy, customer marketing, and/or community programs, with proven success designing and scaling customer-focused initiatives</li> <li>AI enthusiast and practitioner with experience using AI to drive customer recruitment and/or engagement at scale</li> <li>Strategic community builder who can connect leaders across industries and foster meaningful relationships</li> <li>Skilled at developing engaging program offerings (events, newsletters, roundtables, workshops)</li> <li>Data-driven operator with proficiency in Looker, CRM platforms, and analytics</li> <li>Strong collaborator who influences and aligns cross-functional stakeholders</li> <li>Confident communicator with executive presence, able to elevate advocates as thought leaders</li> <li>Growth mindset, with a passion for experimentation and continuous improvement</li> </ul><br><br><hr><b>Cash compensation range:</b> 92000-138000 USD Annually<div class="content-pay-transparency"><div class="pay-input"><div class="description"><hr> <p><span style="font-size: 16px;"><strong>Pay & Benefits</strong></span></p> <p><span style="font-size: 16px;">The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.</span></p> <p><span style="font-size: 16px;"><a href="https://drive.google.com/file/d/1C1TGMkG5mos30bkgmNIap_sSzr-lCOWF/view?usp=sharing">This resource</a> will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s <a href="https://www.hubspot.com/careers-blog/compensation-philosophy">compensation philosophy</a>.</span></p> <p><span style="font-size: 16px;">Benefits are also an important piece of your total compensation package. Explore the <a href="https://www.hubspot.com/careers/benefits">benefits and perks</a> HubSpot offers to help employees grow better.</span></p> <p><span style="font-size: 16px;">At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.</span></p></div><div class="title">Annual Cash Compensation Range:</div><div class="pay-range"><span>$92,000</span><span class="divider">—</span><span>$138,000 USD</span></div></div></div><div class="content-conclusion"><hr> <p><em data-stringify-type="italic">We know the</em><em data-stringify-type="italic"> <a class="c-link" href="https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/" target="_blank" data-stringify-link="https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/" data-sk="tooltip_parent">confidence gap</a></em><em data-stringify-type="italic"> and</em><em data-stringify-type="italic"><a class="c-link" href="https://blog.hubspot.com/marketing/impostor-syndrome-tips" target="_blank" data-stringify-link="https://www.braintreepayments.com/blog/overcoming-imposter-syndrome/" data-sk="tooltip_parent"> impostor syndrome</a></em><em data-stringify-type="italic"> can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.</em></p> <p><em><strong>If you need accommodations or assistance due to a disability, please reach out to us <a href="https://form.asana.com/?k=Xr9-j19kRaY5T5NjIeyx4Q&d=8587152060687" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://form.asana.com/?k%3DXr9-j19kRaY5T5NjIeyx4Q%26d%3D8587152060687&source=gmail&ust=1699378163995000&usg=AOvVaw2_XirAqwPzHwePk2ZYcL3q">using this form</a>.</strong></em></p> <hr> <p><em><em data-stringify-type="italic">At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.</em></em></p> <p><em><em data-stringify-type="italic">If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements</em></em></p> <hr> <p><em><strong>Massachusetts Applicants: </strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</em></p> <p><em><strong>Germany Applicants:</strong> (m/f/d) - link to HubSpot's Career Diversity page <a href="https://www.hubspot.com/careers/diversity" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.hubspot.com/careers/diversity&source=gmail&ust=1642285588184000&usg=AOvVaw3xxMKJX-6TTmbnyN6vYtUx">here</a>.</em></p> <p><em><strong>India</strong><strong> Applicants:</strong> link to HubSpot India's equal opportunity policy <a href="https://drive.google.com/file/d/1fTZ0ht2chl1WRI7Tgrbzh9ytZUhL2jG9/view?__hstc=20629287.8bedd818fefb24c6303ec98fcf9dcfff.1724281309795.1724281309795.1724281309795.1&__hssc=20629287.1.1724281309796&__hsfp=1818362978" target="_blank">here</a>.</em></p> <hr> <p><strong>About HubSpot</strong></p> <p>HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. </p> <p>At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.</p> <p>We’re building a company<a href="https://www.hubspot.com/careers/hybrid-work"> where people can do their best work</a>. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.</p> <p>Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.</p> <p>Explore more:</p> <ul> <li><em><a href="https://www.hubspot.com/careers">HubSpot Careers</a></em></li> <li><em><a href="https://www.instagram.com/lifeathubspot">Life at HubSpot on Instagram</a></em></li> </ul> <hr> <p><em>By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's <a href="https://legal.hubspot.com/recruiting-privacy-notice">Recruiting Privacy Notice</a> for details on data processing and your rights.</em></p></div>