Senior Associate, Marketing Science & Technology

OMD is the Cannes Lions 2024 Media Network of the Year and the world’s largest media network, focused on making better decisions through innovation and data-driven solutions. The Senior Associate will execute measurement plans, produce campaign reports, and develop actionable insights, while collaborating with planning and investment teams to optimize media strategies.

Responsibilities

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
• Keep in front of industry trends and developments by engaging in training

Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
• Stellar communication skills
• Comfortable working in ambiguous situations
• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

Company Overview

Company H1B Sponsorship