Experienced Advanced Analytics and Optimization Manager – Data-Driven Insights and Strategic Decision Making for Global Marketing and Sales

Introduction to arenaflex

arenaflex is a leader in the development of state-of-the-art statistical models and planning programs, offering insights into the impact of advertising, sales, and other commercial investments. As a part of the Consumer Insight, Measurement & Analytics (CIMA) team, you will have the opportunity to work with a talented group of professionals who are passionate about driving business growth through data-driven decision making. Our team is committed to providing integrated, objective, and actionable insights that inform strategic decisions across the organization.

Job Overview

We are seeking an experienced Advanced Analytics and Optimization Manager to join our team. In this role, you will use multiple statistical methodologies to develop insights into our global marketing funding and create advanced forecasting programs for use by the Global Marketing & Sales Organization. You will work closely with senior leadership to develop and implement data mining projects for the broader CIMA organization, and collaborate with cross-functional teams to drive business growth and improve customer engagement.

Key Responsibilities

• Develop Marketing Mix Models for various business units to measure the impact of marketing campaigns and optimize marketing spend
• Transform model results into actionable insights to help stakeholders understand historical media effects and trends in media performance
• Develop and deliver productive, insightful analytic presentations that provide consultative paths to key stakeholders
• Build and maintain various statistical models for arenaflex business units and business problems, including multivariate regression, mixed models, clustering, time series regression, and forecasting
• Perform exploratory data analysis to gain insights into business operations and validate data quality

Qualifications

Essential Qualifications

• Minimum 2 years of experience with diverse analytic, data mining, and machine learning methodologies, including multivariate regression, mixed models, clustering, time series regression, and forecasting
• Proficiency in R or Python for data mining and analysis
• Excellent written and verbal communication skills, including the ability to summarize and present complex analytics to senior leadership
• Master's degree or equivalent in statistics, mathematics, economics, data mining, computer science, engineering, or operations research

Preferred Qualifications

• High scalability with the use of R or Python for data mining and analysis
• Prior work experience in a media company or analytics consulting firm
• Knowledge of marketing or media mix modeling
• Expertise in advanced data mining and statistical methodologies
• Experience with SQL and relational databases
• Ph.D. or equivalent in statistics, mathematics, economics, data mining, computer science, engineering, or operations research

Skills and Competencies

To be successful in this role, you will need to possess strong analytical and problem-solving skills, with the ability to think critically and creatively. You should be comfortable working with large datasets and have experience with data visualization tools. Excellent communication and collaboration skills are also essential, as you will be working closely with cross-functional teams and presenting insights to senior leadership.

Career Growth and Learning Benefits

At arenaflex, we are committed to the growth and development of our employees. You will have access to training and development programs, as well as opportunities to work on challenging projects and collaborate with experienced professionals in the field. Our company culture values innovation, creativity, and continuous learning, and we encourage our employees to stay up-to-date with the latest trends and technologies in the industry.

Work Environment and Company Culture

arenaflex is a dynamic and fast-paced work environment that values diversity, equity, and inclusion. We believe in fostering a culture of collaboration, creativity, and innovation, and we encourage our employees to bring their unique perspectives and ideas to the table. Our company is committed to making a positive impact on the communities we serve, and we offer a range of programs and initiatives to support the well-being and development of our employees.

Compensation, Perks, and Benefits

arenaflex offers a competitive compensation package, including a base salary, bonus, and long-term incentive opportunities. We also provide a range of benefits, including medical, dental, and vision insurance, as well as a 401(k) matching program and paid time off. Our company culture values work-life balance, and we offer flexible working arrangements and remote work options to support the needs of our employees.

Conclusion

If you are a motivated and experienced analytics professional looking for a challenging and rewarding role, we encourage you to apply for the Advanced Analytics and Optimization Manager position at arenaflex. This is a unique opportunity to join a talented team of professionals who are passionate about driving business growth through data-driven decision making. With a competitive compensation package, opportunities for career growth and development, and a dynamic and inclusive company culture, arenaflex is the ideal place to take your career to the next level.

Apply now to join our team and contribute to the success of arenaflex. We look forward to hearing from you!