Content Writer/Editor
About the position
GH Advertising has a unique position working exclusively with our client, UPMC. By joining the GH team as a Writer, you will be responsible for developing in-depth, clinically accurate, and engaging content at scale. The ideal candidate is a seasoned writer with a track record of developing complex information into clear, reader-friendly, and optimized digital marketing content. This is a hybrid role located in downtown Pittsburgh at the UPMC Corporate Headquarters.
Responsibilities
• Develop and write a high volume of engaging content across a spectrum of platforms and web properties, including an organization’s primary website.
• Translate clinical research and information into clear, accessible web copy, articles, and other formats as assigned.
• Conduct high-quality line and copyediting as assigned.
• Ensure copy is clear, accurate, and consistent with grammatical and style guidelines.
• Fact-checking, verifying sources, and editing content from other writers are key components of the role.
• Fluency in AP style.
• Master and consistently apply the organization’s brand voice and style across all deliverables.
• Manage a variety of assignments according to project specifications and timelines.
• Work in content management systems, project management systems, and other collaboration tools as required.
• Use a variety of tools to support content development, including research tools, automation platforms, and others.
• Work in content management systems, project management systems, and other collaboration tools as required.
• Interview and interface directly with physicians, researchers, administrative leaders, and others.
• Demonstrate fluency in search marketing best practices, including search engine marketing and agentic marketing.
Requirements
• 5-7 years of progressive, professional experience in content marketing, journalism, and/or editorial functions.
• Bachelor’s degree in Journalism, English, Communications, or a related field is strongly preferred.
• Portfolio of published content, including longform content, journalism, and/or inbound content marketing.
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