[Remote] Social Media Manager, Science

Note: The job is a remote job and is open to candidates in USA. American Heart Association is a leading organization focused on cardiovascular health and wellness. They are seeking a Social Media Manager, Science to manage social media strategies and amplify the Office of Science Operations' initiatives, driving engagement and enhancing the organization's brand voice. Responsibilities • Manage the social media strategy, execution, and amplification of the Office of Science Operations (OSO) and related business portfolios: organic and owned channel strategies • Help expand influencer programs and content plans, bringing new science to life through members, ambassadors, and real-time engagement, while maintaining alignment with AHA’s broader brand voice and strategic goals • Develop and manage the organic social media strategy for OSO’s membership, campaigns, and events to complement paid and performance media plans • Build channel-specific plans (LinkedIn, X, Instagram, YouTube, etc.) that emphasize thought leadership, scientific storytelling, and the Association Membership / Professional Network engagement • Explore new channel opportunities (e.g. Reddit) • Manage Science Influencer strategy and activation • Develop social post copy and messaging aligned with campaign goals, brand voice, and audience nuances (scientific professionals, members, international audiences, etc.) • Optimize content and publishing based on performance trends and platform best practices • Create and/or manage the creation of content and re-purposing of key science content, passionate about organic storytelling and engagement • Bring AHA Member stories and contributions to life across social platforms to elevate their profiles while showcasing opportunities, benefits, and engagement pathways to support annual acquisition and retention strategies • Identify opportunities to leverage existing paid content across organic channels to maximize reach, consistency, and efficiency • For our events, you’ll provide on-site real-time social media posting, community management, reporting, manage day-to-day social responsibilities • Develop and maintain reporting frameworks and KPIs to integrate into dashboards • Monitor performance and audience behavior to identify what’s driving reach and conversion • Provide ongoing insights and recommendations, including external landscape analysis, to optimize content performance • Report out metrics and learnings to cross cross-functional team • Work closely with our vendors and cross-functional teams to ensure strategies and content are complementary • Participate in cross-functional planning sessions, serve as an active member of the extended science marketing team, and lead the OSO relationships to ensure synergy to achieve goals Skills • Bachelor's degree or equivalent work experience • Three (3) years of experience • Demonstrated success running organic social campaigns, influencer programs • Strong collaboration skills working across internal teams and external vendors • Five (5)+ years of professional experience in social media management, digital marketing, or content strategy • Background or demonstrated interest in science, health, or content production preferred • Experience with Sprout Social, Canva, and Adobe Premiere Benefits • Medical, dental, vision, disability, and life insurance • Robust retirement program that includes an employer match and automatic contribution • Employee assistance program • Employee wellness program • Telemedicine • Paid Time Off (PTO) at a minimum of 16 days per year for new employees • 12 paid holidays off each year • Tuition Assistance Company Overview • The American Heart Association is the nation’s oldest and largest voluntary health organization. It was founded in 1924, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.heart.org. Apply tot his job Apply To this Job