Landing Page Designer & Conversion Rate Optimization (CRO) Specialist

Landing Page Designer & Conversion Rate Optimization (CRO) Specialist Department: Creative & Performance Reports to: Head of Creative + CRO Lead Company: Accelerated Growth Studio (AGS) Role Overview You will own the end-to-end design and optimization of high-performing landing pages for DTC brands. Your mandate is simple: increase conversion rates, drive revenue, and ship clean, fast, high-intent user experiences that match brand and performance goals. This is a high-output role requiring speed, iteration, and deep understanding of DTC performance marketing. Core Responsibilities Landing Page Design & UX • Build high-converting landing pages in Replo, Shopify, Refresh, or Webflow (Replo preferred). • Translate briefs, brand assets, and insights into polished, conversion-oriented layouts. • Ensure pages load fast, above-the-fold hits immediately, and UX is frictionless. • Maintain design standards that align with AGS performance expectations. Conversion Rate Optimization • Implement CRO frameworks including hypothesis-driven testing, heuristic auditing, and behavioral UX. • Identify friction points and recommend weekly optimization opportunities. • Execute and manage variant pages and experiments. • Follow proven DTC structures: hero value prop, proof, benefits, offer, FAQ. Testing & Performance Analytics • Run A/B tests through Replo, Shopify or equivalent tools. • Use Motion, Triple Whale, GA4, and Meta Ads Manager to evaluate performance. • Monitor CVR, AOV, bounce rate, scroll depth, and engagement metrics. • Iterate quickly based on data and campaign results. Collaboration • Work with Creative, Paid Media, and Client Account Leads in weekly sprints. • Communicate proactively about deliverables, timelines, dependencies, and blockers. • Participate in creative reviews and performance syncs. Required Skills & Experience • 2–4+ years of landing page design experience with DTC/eCommerce brands. • Expert-level Replo skills (non-negotiable). • Strong understanding of mobile-first UX, visual hierarchy, and performance-driven design. • Experience with A/B testing and interpreting performance metrics. • Deep knowledge of conversion psychology and offer architecture. • Portfolio demonstrating DTC landing pages that drove measurable results. Traits That Win Here • Obsessed with performance, speed, and clean execution. • Understand that “pretty” is secondary to “converting.” • Organized, urgent, and comfortable with tight deadlines. • Proactive communicator and idea generator. • Data-driven and able to take feedback well. Tools You’ll Use • Replo • Shopify • GA4 • Motion / Triple Whale (nice to have) • Figma (nice to have) • Hotjar or similar heatmap tools KPIs • Landing Page Conversion Rate improvements • A/B test velocity and test success rate • Page load speed and UX quality • Delivery timelines and accuracy Revenue-per-visitor impact Apply tot his job Apply To this Job