Field Marketing Manager (Conferences, Webinars & Virtual Roundtables)

At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available. For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries. As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work! Field Marketing Manager, HR Solutions (Conferences, webinars, virtual roundtables, etc) Essential Duties & Responsibilities • Develop and own the field marketing strategy for Mitratech’s HR Solutions business, aligned to company revenue goals, sales priorities, and buyer needs • Plan, execute, and optimize end-to-end field marketing programs, including industry conferences, regional field events, executive roundtables, prospecting dinners, webinars, and virtual events • Design and implement pre-event, onsite, and post-event engagement strategies to maximize attendance, participation, and conversion • Act as the primary strategic marketing partner for our Sales team, identifying opportunities, enabling their success, and ensuring tight follow-up on all field marketing activity • Own pipeline goals for assigned field programs and measure success through MQLs, pipeline influenced, pipeline sourced, and ROI • Track, analyze, and report field program performance using Salesforce, HubSpot, Goldcast, etc. to provide clear visibility and insights • Collaborate cross-functionally with Sales, Paid Media, Product Marketing, Content, ABM, and Digital teams to ensure consistent messaging and campaign alignment • Build scalable field marketing frameworks and playbooks that support repeatable, high-impact execution • Continuously test, learn, and optimize event formats, targeting, messaging, and engagement tactics based on performance data • Leverage AI and marketing technology to improve personalization, efficiency, and reporting across field programs What Success Looks Like • Field programs consistently align to Sales priorities and deliver measurable pipeline impact • Events & webinars are strategic, targeted, and repeatable — not one-off executions • Sales views Field Marketing as a trusted partner, not a support function • Leadership has clear visibility into performance, ROI, and what’s working (and what’s not) Requirements & Skills • 4-6 years of B2B field marketing, event marketing, or demand generation, preferably in SaaS or HR technology • Proven experience owning field marketing programs as an individual contributor, including in-person and virtual events • Deep understanding of Sales motions and how field marketing supports pipeline creation and acceleration • Track record of driving and measuring pipeline impact through field programs • Hands-on experience using Salesforce and HubSpot (or similar CRM and marketing automation platforms) to track performance and ROI • Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously • Confident partnering with Sales and Marketing leaders while operating as an individual contributor • Highly organized, detail-oriented, and proactive with strong follow-through Mitratech is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level. Mitratech participates in the Electronic Employment Verification Program. E-Verify is an Internet-based system that compares information from an employee’s I-9 to data from the U.S. Department of Homeland Security and Social Security Administration Records. To learn more, visit: everify.com We are an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status. Apply tot his job Apply To this Job