[Remote] Brand Media Buyer, TV and Offline

Note: The job is a remote job and is open to candidates in USA. Constant Contact is a company dedicated to empowering business owners and helping them succeed online. They are seeking a performance-focused Brand Media Buyer with expertise in TV and offline media to drive customer acquisition and brand awareness through strategic media planning and execution. Responsibilities • Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals • Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives • Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance • Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing • Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals • Conduct real-time optimisations across placements, creative variations, and flighting to improve conversion outcomes • Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion • Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules • Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms.Work closely with Growth Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities Skills • Bachelor's degree in marketing, advertising, communications, or related field • 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building • Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms • Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance • Strong negotiation skills with experience managing large budgets and media partners • SaaS or subscription-based experience, ideally SMB audiences • Knowledge of incrementality testing and measurement models • Experience with ad verification, brand safety, and performance measurement tools Benefits • Health and welfare benefits including paid leave • Generous paid time off policy • Competitive benefits package that supports the health and well-being of you and your family Company Overview • Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. It was founded in 1995, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.constantcontact.com. Company H1B Sponsorship • Constant Contact has a track record of offering H1B sponsorships, with 20 in 2025, 16 in 2024, 16 in 2023, 33 in 2022, 21 in 2021, 27 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job