Content Marketing Technologist

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance. We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution. About the Role We're looking for a Content Marketing Technologist to build and operate the systems that power our B2B content engine — both human and AI-based. You'll design AI pipelines, automate workflows, coordinate with partners, and ship multi-format content at a pace that conventional processes can't match. Goal Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content. Own the full stack — from ideation infrastructure to production automation to performance feedback loops. What Success Looks Like • Pipeline Contribution — Understands how content fits into the broader pipeline target. Can articulate which content types, topics, and distribution channels influence pipeline, and prioritizes work accordingly. • Experimentation & Learning — Demonstrates ability to hypothesize, test, and learn consistently. Can fully own a number of isolated experiments each month. • Editorial Quality — Maintains a quality bar where published content complies with internal styleguide and requires minimal revision from editorial leadership. • Content System Maturity — Progressively automates content production until to minimize human intervention and reduce the volume of repeatable work. • Content Systems Maintenance — Keeps content workflows documented, operational, and current. Proactively updates systems when new technology emerges. Key Responsibilities • Content Systems (Tech) — Build and maintain multi-modal AI content pipelines (based on product by Anthropic, OpenAI, Google, and more). • Content Systems (Human) — Optimize and maintain human processes: interview frameworks, editorial handoffs, SME extraction methods, feedback loops. • Content Production — Create, edit, and ship content across formats, working with AI drafts, human editing passes, and structured review cycles. • Source Development — Conduct customer interviews for case studies, coordinate with partners on co-branded content and webinars, extract insights from internal SMEs. • Analytics & Attribution — Work in GA4, GSC, and internal MTA attribution dashboards to measure content performance. Trace content touchpoints to pipeline and revenue. • Sales Enablement — Produce, maintain, and update demand generation and sales assets. Battlecards, one-pagers, objection handlers. Velocity over polish. Requirements — Non-Negotiable • Exceptional command of English (native or C1/C2 proficiency) • Has produced clean B2B prose with measurable pipeline impact • Has built automations with agentic tooling (Claude Code, Cursor, Opal, etc.) • Can read and lightly edit HTML, CSS, and navigate Webflow CMS • Demonstrates learning velocity over credential depth • Proficient in GA4, Google Search Console, and content analytics tooling • Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution) • Strong interviewer — can lead a customer call, extract the story, and turn it into usable content • Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech generation tools (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux) Requirements — Preferred • Background in technical product roles or engineering • Experience with single and multi-touch attribution models • Familiarity with semantic search, embeddings, or content graph concepts • Has written technical documentation or developer-facing content • Experience coordinating webinars or co-marketing initiatives with partners • Can produce end-to-end multi-format content (video snippets, audiograms, visual assets) without external dependencies What We Offer • Remote-first environment • Strong product/market fit: marketing data product for US-based enterprises • 20 working days of PTO per year • US holidays and additional days off • Extremely fun & open startup environment • Professional development reimbursement Apply tot his job Apply To this Job