Paid Media (PPC) Specialist Needed

Long-Term, Full-Time Opportunity DO NOT CONECT COMPANY DIRECTLY! Minding Your Media is seeking an experienced Paid Media (PPC) Specialist to join our team in a long-term, growth-focused role. This position is ideal for someone who thrives in performance marketing, understands lead-generation economics, and can manage and scale campaigns across multiple industries. This is not a short-term contract. We are looking for someone who wants to grow with the agency and take ownership of accounts over time. Industries You’ll Work In You will manage and optimize paid media campaigns across a diversified portfolio that may include: Real estate & investment services Temporary & corporate housing Healthcare & medical tourism Hospitality & international partnerships Logistics, trucking & transportation Professional & B2B services Home Improvment Campaigns are primarily lead-generation focused, with an emphasis on high-intent traffic and measurable ROI. Core Responsibilities Build, manage, and optimize PPC campaigns across: Google Ads (Search, Display, YouTube) Meta (Facebook & Instagram) LinkedIn Ads TikTok Ads (as applicable) Conduct keyword research, audience research, and competitive analysis Write and test ad copy aligned with conversion-focused funnels Manage budgets, bids, and pacing to hit CPL and ROAS targets Set up and maintain conversion tracking (GA4, Google Tag Manager, pixels) Optimize landing page alignment in collaboration with strategy and CRO teams Implement retargeting and full-funnel paid media strategies Monitor performance daily and produce clear, actionable reports Identify scaling opportunities and flag underperforming spend quickly Collaborate with SEO, creative, and automation teams to support full-funnel growth Required Experience & Skills 3+ years of hands-on PPC management experience Strong expertise in Google Ads (Search required; YouTube a plus) Experience managing Meta Ads for lead generation Proven ability to optimize for CPL, conversion rate, and lead quality Solid understanding of tracking, attribution, and funnel metrics Experience with CRM-integrated lead tracking (HubSpot, GoHighLevel, Salesforce, or similar) Strong analytical mindset with attention to detail Ability to manage multiple accounts without sacrificing performance Clear communication skills (written and verbal) Preferred (But Not Required) Experience in real estate, housing, healthcare, or logistics advertising LinkedIn Ads experience for B2B lead generation Familiarity with call tracking and offline conversion tracking Understanding of local SEO + paid media overlap (LSAs, maps traffic) Experience working in an agency environment What Success Looks Like in This Role Campaigns are launched efficiently and optimized proactively Cost per lead improves over time while volume scales Clear reporting and insights are delivered without being asked You take ownership of performance, not just execution You contribute ideas, testing strategies, and growth opportunities Why Join Minding Your Media Long-term role with growth and leadership potential Diverse industries and non-repetitive campaigns Performance-focused culture (no vanity metrics) Opportunity to help build scalable systems, not just manage ads Direct impact on real businesses and real revenue Position Type Long-term, full-time Remote (with consistent availability during business hours) How to Apply Qualified candidates should be prepared to discuss: Past PPC results and industries worked in Platforms you manage confidently Budgets and account sizes you’ve handled Interview Conducted on Upwork How you approach optimization and scaling Minding Your Media is building a core team, not a rotating contractor bench. If you’re looking for stability, ownership, and long-term growth in paid media, we want to hear from you. Show us your best work for the indsutires provied, if you DONT you will not be considered. Apply tot his job Apply To this Job