Retention Marketing Enablement Lead
Job Description:
• Analyze email and SMS performance at the account level across retention clients
• Identify trends, risks, and opportunities related to flow performance, campaign performance, and deliverability
• Translate data insights into clear, actionable recommendations for strategists
• Support strategists in prioritizing testing opportunities and optimization roadmaps
• Create standardized reporting views and benchmarks to improve consistency across accounts
• Serve as the internal subject-matter expert for Klaviyo
• Lead and review Klaviyo implementations including core and advanced flows
• Define and enforce Klaviyo best practices across all client accounts
• Create internal training materials and documentation for retention team members
• Lead enablement sessions to upskill strategists and coordinators on Klaviyo functionality
Requirements:
• 3–6+ years in email, SMS, or lifecycle marketing
• Extensive hands-on experience with Klaviyo (email + SMS)
• Strong analytical skills with the ability to interpret account-level data
• Experience supporting or partnering with strategists or account teams
• Comfort writing SOPs, documentation, and training materials
• Clear communicator who can translate technical concepts into practical guidance
• Highly organized with a systems-oriented mindset
Benefits:
• Health insurance
• Equal employment opportunity
• Professional development opportunities
• Transparency in compensation
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