Global Social Media Manager – Luxury

Job Description: • Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms • Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media • Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking • Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard • Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings • Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments • Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens • Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations • Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects Requirements: • 5+ years of experience in social media strategy and execution (brand or agency), ideally within luxury, lifestyle, travel, hospitality, fashion/beauty, or culturally-led brands • Demonstrated experience leading social strategy, content development, and campaign execution across multiple stakeholders and workstreams • Strong command of platform best practices and performance drivers (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.), including evolving formats and audience behaviors. Benefits: • Annual allotment of free hotel stays at Hyatt hotels globally • Flexible work schedule • Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center • A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption • Paid Time Off, Medical, Dental, Vision, 401K with company match Apply tot his job Apply To this Job