Associate Director, Downstream Marketing – Global Imaging CT

Job Description: • Own the global downstream marketing strategy and annual plan for the CT portfolio • Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas • Identify growth opportunities by segment, customer type, and buying environment • Build strong operating rhythm with key stakeholders to drive alignment and execution • Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives • Drive launch readiness across key components • Establish and run launch governance • Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch • Develop and maintain CT positioning and messaging aligned with Imaging narratives • Define buyer-journey messaging based on jobs to be done Requirements: • Bachelor’s Degree in Marketing, Business, Science, Engineering, or related field • 8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments • Proven experience leading launches and downstream marketing programs for complex solutions • Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging • Strong cross-functional leadership skills in a global, matrixed organization • Preferred MBA or advanced degree • Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets • Experience partnering with regional marketing teams on global-to-local execution Benefits: • Health insurance • Dental insurance • Vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement Apply tot his job Apply To this Job