Content Marketing Strategist & Writer

About the position We’re looking for a US-based Content Marketing Strategist & Writer with deep experience in health, wellness, and modern telehealth. This is a performance-driven role focused on content that informs, builds trust, and converts. You’ve written for women’s health, hormones, weight loss, supplements, skincare, fertility, menopause, longevity, or wellness, and you understand how to balance empathy, accuracy, compliance, and conversion. You think in narratives and funnels, not just lines of copy. You write content that feels human, reassuring, and empowering and that performs across channels. You bring strategic thinking, campaign ideas, and angles, not just execution. You understand how real healthcare decisions are made and how trust is earned over time. AI is a tool here, not a crutch. Human judgment, emotional intelligence, and industry experience matter most. Responsibilities • Own content strategy and write high-performing, trust-building copy across: Landing pages and PDPs, Medical intake and education flows, Email and SMS lifecycle journeys, Paid social, CTV, and affiliate creative, Product launches and new care offerings • Develop campaign concepts, hooks, narratives, and messaging frameworks, especially for women navigating real health decisions • Translate complex medical and clinical information into language that is calm, clear, empowering, and compliant • Partner closely with Clinical, Legal, Marketing Ops, Growth, and Design to ensure accuracy, consistency, and launch readiness • Use performance data, testing, and iteration to improve results continuously • Use AI to accelerate ideation and iteration while protecting originality, voice, and clarity Requirements • US-based (required) • 3–8+ years of copywriting experience • Direct experience writing for women’s health, wellness, or female-focused brands (required) • Telehealth, healthcare, or regulated-industry experience strongly preferred • Proven direct response or performance copy background • Comfortable collaborating with Clinical teams and regulated content • Strong long-form and short-form writing skills • Portfolio required with clear performance outcomes (conversion lift, revenue impact, CTR/CVR, CAC/CPA, retention or test results tied to the work) Nice-to-haves • GLP-1 or metabolic health brands • Hormonal health, fertility, or menopause products • Supplements, skincare, or wellness DTC brands Apply tot his job Apply To this Job