[Remote] Demand Generation Manager – Cybersecurity & AI (Contractor | Remote)

Note: The job is a remote job and is open to candidates in USA. Rosie's People is an early-stage AI and cyber intelligence company focusing on advanced solutions in cyber risk, compliance, and threat intelligence for high-stakes sectors. They are seeking a Demand Generation Manager to design and execute their early demand engine and support commercial growth by owning end-to-end demand generation activities across defined customer segments. Responsibilities • Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries) • Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities) • Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation) • Collaborating with leadership to define ICPs, personas, and core messaging • Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle • Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting • Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems • Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach Skills • 4+ years of experience in B2B SaaS demand generation or growth marketing • Owned campaigns that generated measurable pipeline, not just leads • Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics • Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance • Write clearly for both technical and executive audiences • Thrive in early-stage or scaling environments with limited structure and high autonomy • Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure) • Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts • Experience launching or scaling demand functions in early-stage B2B technology companies Company Overview • ​We are an international Executive Leadership and People Operations Consultancy supporting leaders and businesses globally. It was founded in 2014, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is http://www.rosiespeople.com. Apply tot his job Apply To this Job