Freelance / Part-Time Graphic Designer
About Envision Strategies
Envision Strategies is an Indianapolis-based creative + performance marketing shop for owner-led and growth-stage brands (CPG/food & bev, retail, professional services, events) and nonprofits across the Midwest. Our team handles end-to-end execution: brand and content systems, ongoing social creative, paid media (Meta, Google, LinkedIn), email and lifecycle, websites (Shopify, WordPress, BigCommerce), photo/video, and performance tracking. Clients hire us when they need a hands-on partner that acts like an in-house team: build the strategy, make the creative, launch it, and prove it worked.
Role Overview
Manage a repeatable weekly or monthly creative cycle for social and paid campaigns. You’ll translate clear briefs and performance notes into on-brand assets that are easy for our team to localize and schedule. This is a contractor role at $30/hour for ~20 hours per month with defined deadlines, file standards, and QA.
What You’ll Do
• Build and maintain a reusable template system (static posts, carousels, story/reel covers) with locked grids, styles, and export presets.
• Design and iterate paid ad creative (Meta/Google standard sizes), delivering labeled A/B variants with version control and clear CTAs.
• Apply performance feedback (CTR, CPA/ROAS, watch time) to refine creative on a weekly cadence and document learnings.
• Prepare edit-ready files for Canva/Adobe; ensure mobile-first layout, contrast/legibility, and CTA clarity.
• Maintain brand kits (colors, typography, components); enforce naming conventions, folder structure, and export quality.
• Perform a final QA check on every deliverable (spelling, safe areas, sizing, compression)
Tools
Adobe Illustrator/Photoshop (+ After Effects or Premiere/Express for simple motion), Canva Pro, Motion Array, Creatify.AI, Google Drive, Notion.
What Success Looks Like
• Consistent, on-brand creative: clear hierarchy, mobile-first type, strong CTA; templates protect spacing, grids, and styles.
• Reusable systems, less rework: a growing library of templates/components that the team can update quickly in Canva/Adobe.
• A/B discipline for ads: labeled variants with a clear hypothesis; learnings documented and applied to the next round.
• Performance-informed updates: creative refined using actual results (CTR, CPA/ROAS, thumb-stop, watch time), not just taste.
• File hygiene and speed: tidy layers, consistent naming, export presets, and on-time delivery with 2-business-day edit turns.
• Quality control: every asset passes a pre-publish QA (size/ratio, contrast/legibility, spelling, links, safe areas, compression).
• Light motion: tasteful use of branded elements (openers/end cards/titles) that enhance the story.
Qualifications
• At least 1 year of active design work (student, freelance, or full-time)
• Working knowledge of Adobe Illustrator/Photoshop and comfort handing off editable files in Canva Pro or Adobe Suite.
• Strong typography/layout fundamentals; mobile-first thinking; knows platform ratios/safe areas.
Schedule & Pay
• Contractor (1099). $30/hour, ~20 hrs/month (monthly cap; overage only with approval).
• Mostly async with a short weekly touchpoint.
Job Types: Part-time, Contract
Pay: From $30.00 per hour
Expected hours: 5 – 10 per week
Application Question(s):
• Portfolio URL
• Are you comfortable working at $30/hour?
• Are you comfortable working a max of 20 hours per month (additional hours upon approval)?
Work Location: Remote
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