Fractional CMO — Early-Stage Consumer Startup (Remote, ASAP) - Contract to Hire
Fractional CMO — Early-Stage Consumer Startup (Remote, ASAP)
About my company, Betterhone:
We’re building the first smartphone designed from the ground up for kids — with OS-level protections plus parental controls crafted by a team of child psychologists + parents. We’re pre-scale, VC-backed, and moving fast. Early adopter price: $399 + $24.99/mo for parents who want to help shape the product as we build it — they get early access devices and influence the roadmap through ongoing feedback. Full launch pricing will be $899 + $49.99/mo. We ship software updates weekly and will continuously improve the product with real parent feedback over the next couple of years.
The Role
Fractional CMO working directly with the CEO, 1-on-1. Not a vendor — a co-founder-level marketing brain embedded in the company.
What You’ll Do
∙ Strategy consultation calls — with full, in-depth communication. I need to understand every decision and the reasoning behind it so I can communicate clearly to investors.
∙ Give direct feedback on messaging, funnels, ads, positioning, pricing — everything.
∙ When needed, take action and execute on the strategies we discuss.
∙ Ideally, you have your own network or team that can help implement.
Who should apply:
∙ Taken at least one brand-new company from $0 to $500K+
∙ Understand full customer acquisition end-to-end, not just one channel
∙ Ex-agency owner or agency operator with bandwidth — ideal fit
∙ Available for regular calls starting immediately
∙ Bonus: experience with consumer products, parents, or high-ticket items ($300+)
Please Do Not Apply If:
∙ You don’t have experience taking a company from $0 to at least $200K
∙ You’ve only worked on marketing for large, established companies and have no experience with startups that are pre-product or pre-product-market-fit
∙ You’re not willing to do consultation calls and only operate through a strict agency process — a short onboarding call followed by opaque A-to-Z fulfillment. I need deep understanding and full transparency into how our company will move forward.
How to Apply
1. Background — who are you, briefly?
2. Example — at least one company you took from $0 to $200K+. Please be specific:
∙ What did you actually do?
∙ Which platforms did you use?
∙ How did you actually go about getting customers for this brand-new startup?
3. Skills — paid ads, organic, email, influencer, PR — what have you mastered?
4. Relevance — consumer products? Parents? High-ticket? The closer to our use case, the better.
Keep it concise. I’m not looking for a large block of text — I’m looking only for genuine deep evidence that you’re actually good and have a lot of experience doing what I’m needing.
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