Digital Marketing Lead - Remote

Remote Digital Marketing Lead 12 Months contract Sigma Inc is currently looking for a Digital Marketing Lead to work remotely. Duration: Initial 1-year project, potential of conversion to full-time Hours: 15–29 hours per week or could be more depending on task Location: Primarily virtual, with some travel possibly Scope: Own editing execution, manage timelines and schedules, and bring required software/tools; partner closely with Central Marketing Job Summary: • This role will focus on enabling Agronomy experts to create impactful video content for grower segments where we are currently underrepresented. • The position will provide training and best practices for content creation, along with editing video sent in to best meet digital platform strategies. • Key responsibilities include coordinating digital experiences, improving content through training, managing a content calendar, and video editing. • This resource will serve as a centralized hub for guidance and support, streamlining the content creation process. Responsibilities: • This position is central to modernizing WinField United's go-to-market strategy—creating new digital and local touchpoints, delivering relevant data, and driving growth through innovative training and engagement. • Content Editing & Execution (50%) • * Creative concepting and development against aligned pillars and social activations outlined within a set plan. • Edit video content to fit the platform strategies laid out by Central Marketing (i.e. YouTube, SnapChat, etc.) • Publish/Post approved content across various platforms. Confirm KPIs are in place for measurement. • Attached searchable metadata to make 'findable' upon search • Participate in Answer Plot Live events – filming content • Subject matter expert with editing, familiar with audio, captions, potentially color grading and splicing content into different outputs tailored to target platforms • Proficient in advanced software and able to provide own software needed to complete work • Training (25%) • * Provide training on best practices, content improvement & approach • Provide feedback on improvements for Content creators to make • Bring new ideas to team on digital learning or engagement • Share optimization opportunities back to content team and develop ongoing performance narrative to report/train on. • Own creation of training and standardization platform to cater to a wide range of professionals, both comfortable and uncomfortable with the technology and content needed to relate to target audience • Project & Timeline Management (15%) • * Partner with regional hubs and national account on planned content – how that aligns with identified big rocks • Stakeholder alignment (internal and external): content and creative review against business objectives, guidelines, and organized content plan and timelines. • Digital Experience Coordination (10%) • * Highly skilled with expedited turnaround times during in-season timeframe to ensure relevancy of content • Service Level Agreement to respond back to content creator within one business day and turn around in-season content in 2 business days • Spot check and monitor functionality and tracking. • Measure performance against KPIs and review for real-time optimization opportunities. Requirements: • Bachelor's degree in Agriculture, Communications, Media, Marketing or related field. • Strong editing skills. Ability to plan, execute and obtain digital content from live events. • Good communication & education skills. • Creative & adaptable to service many different needs with peaks & trough timing. Preferred: 2+ years experience in content creation and social media marketing Remote About the Company: Sigma Systems, Inc. Apply tot his job Apply To this Job