Senior Marketing Manager, Event Marketing

Job Description: • Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs. • Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support. • Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance. • Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts. • Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI. • Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences. • Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling. • Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management. • Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons. • Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals. Requirements: • 5–7 years of experience in event marketing or related marketing roles. • Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events. • Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing. • Ability to analyze campaign performance data and apply insights to optimize results. • Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently. • Strong communication skills and the ability to collaborate effectively with internal stakeholders. • Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus. • Prior experience with event registration platforms is a plus; Swoogo experience preferred. • Willingness to travel for events as required, up to 15% of the time. • Ability to work under tight deadlines in a fast-paced, event-driven environment. • Familiarity with or interest in learning about the information security industry. • Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation. • Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment. Benefits: • Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities Apply tot his job Apply To this Job