Performance Growth Marketer Needed to Scale Web Game to 100 Real DAU

I launched a browser-based daily geography game. It is live, functional, and mobile-friendly. playmapish.com Right now it has approximately 5 to 7 daily active users. There is essentially no distribution. I am hiring a growth marketer to take ownership of user acquisition and grow the game to 100 real daily active users within 60 days. This is a marketing role only. I am not looking for product feedback, development work, SEO audits, or strategy decks. The product exists. The goal is traction. Scope of Work: • Develop and execute a focused 60-day growth plan • Identify and test 1 to 3 acquisition channels • Create and publish short-form content if appropriate • Engage relevant online communities (Reddit, TikTok, X, etc.) • Run small paid experiments if justified • Track DAU and report weekly • Iterate based on performance Primary Milestone: Reach 100 verified daily active users within 60 days. To qualify for the performance bonus, the game must either: • Sustain 100+ daily active users for 3 consecutive days, or • Reach 100 DAU with at least 30% next-day retention at that level This is to ensure growth is real and not just a one-day spike. Compensation Structure: • $250 fixed milestone for the 60-day growth sprint • $1,250 performance milestone upon reaching the defined DAU and retention criteria All payments will be processed through Upwork milestones. This is a bootstrapped validation project. If this sprint produces real traction, I am open to continuing the engagement with expanded scope and budget. Ideal Candidate: • Has personally grown a consumer app, tool, game, or media product from near-zero • Is comfortable being measured on outcomes • Can execute independently • Understands internet culture and distribution mechanics When applying, please include: A specific example of something you grew from under 100 users, with numbers What acquisition channel you would test first and why Why you believe reaching 100 real DAU in 60 days is achievable Generic marketing proposals will not be considered. Apply tot his job Apply To this Job