Marketing Operations Manager (f/m/d) - Berlin/Remote EMEA

This a Full Remote job, the offer is available from: EMEA How will you make an impact? Hygraph is seeking a Marketing Operations Manager to join our growing team. This role is responsible for increasing operational rigor across our marketing engine and enabling the next phase of scale for our GTM organization. You will own the marketing operations foundation and GTM engineering that powers demand generation, pipeline creation, and revenue attribution. This includes marketing technology, data quality, intent and enrichment strategy, lead lifecycle management, and channel performance measurement. You will play a critical role in ensuring marketing operates as a predictable, data-driven growth function. This role reports directly to the Director of Revenue Operations and works closely with Marketing, Sales, and Finance to drive operational excellence and maximize the efficiency and effectiveness of Hygraph’s marketing investments. What you will be working on: • Own the overall marketing technology strategy, including evaluation, implementation, and optimization of tools across automation, analytics, ABM, intent, enrichment, and experimentation, including responsible adoption of AI-enabled tools. • Own, manage, and continuously optimize HubSpot as the primary marketing automation and CRM tool along with other GTM systems. • Design and maintain scalable automation workflows that support inbound demand generation and outbound sales motions. • Ensure data flows cleanly and reliably across all GTM systems. • Define how intent signals are captured, normalized, scored, and routed across Marketing and Sales. • Lead data enrichment strategy across the funnel, ensuring firmographic, technographic, and behavioral data is accurate, current, and actionable. • Partner with Sales to ensure enriched and intent-qualified accounts are prioritized appropriately across outbound, inbound, and ABM motions. • Design, implement, and continuously improve lead lifecycle management, including lead scoring, routing, nurturing, and recycling. • Support product-led growth signals (e.g., PQLs) and ensure they are properly defined, surfaced, and acted upon. • Design, document, and manage scalable marketing planning, forecasting, and resource management processes. • Define and standardize Marketing KPIs across the funnel, from first touch through pipeline and revenue. • Build and maintain automated dashboards and reporting that provide real-time, actionable insights into: • Campaign performance • Channel effectiveness • Funnel conversion and velocity • Marketing-sourced and influenced pipeline • Own marketing data governance, ensuring data quality, consistency, and integrity across systems, and define standards for data hygiene, lifecycle management, and compliance. This offer from "Hygraph" has been enriched by Jobgether.com and got a 77% flex score. Apply tot his job Apply To this Job