Growth Marketing Lead

Job Description: • Own growth outcomes end-to-end • Take a goal such as conversion, retention, or expansion and design the plan, coordinate execution, and drive the result. • Define success metrics, set targets, and build the operating rhythm to hit them, including tracking, reviews, and iteration. • Identify drop-offs across the funnel, from lead to opportunity to close, and from onboarding trials to activation to expansion revenue. • Use qualitative and quantitative inputs such as product data, CRM signals, win/loss insights, and support themes to pinpoint where effort will matter most. • Run growth projects across Product, Sales, Customer Success and Account Management, Creative, and RevOps teams while keeping work scoped, prioritized, and unblocked. • Drive alignment through clear briefs, timelines, decision-making, and leadership. • Create scalable systems such as lifecycle sequences, launch checklists, expansion programs, dashboards, experiment templates, and enablement kits. • Turn successful tests into repeatable motions that compound over time. • Develop materials that improve conversion and execution, including messaging and positioning, pitch decks, one-pagers, FAQs, talk tracks, objection handling, and customer stories. • Ensure customer-and-prospect-facing teams have what they need to deliver consistent messaging and outcomes. • Run experiments with clear hypotheses, lightweight execution, and rapid learning loops. • Make decisions with imperfect data, then refine quickly based on results. • Provide feedback, coaching, and structure to help junior marketers ship better work faster. • Model strong prioritization and clear thinking for cross-functional partners. Requirements: • 5+ years in growth, lifecycle, product marketing, or revenue marketing at a B2B SaaS company AND/OR outpatient therapy [PT, OT, SLP or related healthcare fields] • Proven ability to own a metric and drive measurable growth across acquisition, conversion, retention, and/or expansion targets. • Strong analytical instincts, including defining what to measure, interpreting results, and translating insights into action. • Excellent communication and stakeholder leadership, including clear briefs, compelling writing skills, and alignment across teams. • Strong prioritization and tradeoff thinking, including the ability to say no, focus on impact, and avoid busywork. • Experience building enablement and working closely with Sales, Customer Success, and Account Management motions. • Comfort operating with ambiguity and speed, with a bias toward experimentation and learning. Benefits: • Competitive salaries • Remote/hybrid environment • Potential equity compensation for outstanding performance • Flexible PTO • Company-wide sponsored lunches • Company paid disability and life insurance benefits • Company paid family and medical leave • Medical, dental, and vision insurance benefits • Discounted pet insurance • FSA/DCA and commuter benefits • 401k • Complimentary subscription to digital fitness classes and wellness content • Recovery suite at HQ – includes a cold plunge, sauna, and shower Apply tot his job Apply To this Job