Director - Marketing (PLG)

The Company: Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee with offices in Sydney and London. The Role: The Director, PLG is the primary owner of Campaign Monitor’s self-serve growth and marketing strategy. This role is accountable for defining, executing, and continuously refining how Campaign Monitor attracts, converts, activates, and retains SMB customers through a product-led motion. This role owns the strategy across product-led growth, demand generation, lifecycle marketing, and customer communications for Campaign Monitor. While the company operates a separate sales-led motion owned by another team, this role is not responsible for sales-led pipeline or revenue. Instead, the Director of PLG focuses exclusively on driving efficient, scalable growth through the Campaign Monitor product experience. This role reports to senior leadership and requires strong director-level judgment, autonomy, and credibility, partnering closely with Product, Engineering, Design, centralized Performance Marketing, and shared services to ensure Campaign Monitor’s long-term success. What You’ll Do: • Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion. • Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist. • Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers. • Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance. • Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers. • Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies. • Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure. • Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization. About You: You are an experienced, highly data-driven growth and marketing leader who has owned and scaled a self-serve SaaS motion before. You live and breathe data, are comfortable making decisions with incomplete information, and know how to define strategy — and then execute it through your team. You bring clarity, structure, and confidence to cross-functional environments and understand how to influence without relying on formal authority. Ideal Qualifications: • 8+ years of experience in product-led growth, growth marketing, product management, or analytics roles within B2B SaaS. • 3+ years of experience operating at the Director level or leading teams responsible for self-serve, product-led growth motions. • Proven track record owning and executing end-to-end growth and marketing strategy for SMB-focused SaaS products. • Deep experience with demand generation, funnel optimization, CAC management, and conversion analysis. • Exceptionally strong quantitative skills, with hands-on experience using data to evaluate performance and guide strategy. • Demonstrated ability to lead and execute strategy in cross-functional environments, including close partnership with Product leadership. Nice to Have: • Experience in MarTech or customer engagement platforms. • Experience owning or influencing pricing and packaging in a self-serve SaaS business. • Familiarity with PLG and analytics tools such as product analytics platforms, experimentation tools, and CDPs. Location Eligibility This position is eligible for hire in the following US states: Arizona, California, Florida, Georgia, Michigan, New York, North Carolina, Tennessee, Texas, and Virginia. Compensation & Benefits Compensation: The base salary range for this role is $160,000 - $180,000 annually. The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law. Benefits: • Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance • Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off. • Paid Volunteer Time • 401k plan with a company match on your contributions. • Employee-centric and supportive remote work environment with flexibility. • Support for life events including paid parental leave. Apply tot his job Apply To this Job