Luxury Real Estate Marketing Strategist Needed - Fractional Ownership in Costa Rica

About Black Coast Estates: We are a luxury fractional ownership real estate development in Playa Negra, Costa Rica. We offer 1/8 co-ownership shares in beautifully designed, fully-furnished homes within a private coastal community. Our properties combine modern luxury with Costa Rica's laid-back surf culture, featuring amenities like pickleball courts, yoga decks, and beach access. We have 42 luxury homes with 8 shares per home (336 total shares to sell). We're looking for an experienced independent marketing professional to help us sell out our properties through strategic digital marketing, lead generation, and sales strategy. What We're Looking For: We need a fractional CMO/marketing strategist who can serve as our marketing partner (not just an executor). You should be an independent professional or very small team with deep expertise in: ✅ Digital Marketing Strategy - Creating and executing comprehensive campaigns for high-ticket real estate ✅ Lead Generation - Building qualified prospect pipelines for luxury buyers (primarily US/Canadian market) ✅ Social Media Management - Organic and paid strategies across Instagram, Facebook, LinkedIn, etc. ✅ Sales Strategy & Funnel Optimization - Understanding the customer journey from awareness to close ✅ Content Creation Direction - Guiding messaging, brand storytelling, and creative assets Ideal Candidate Profile: MUST HAVES: •5+ years experience in luxury real estate marketing, resort/destination properties, or fractional ownership • Proven track record generating qualified leads and actual sales for high-ticket properties ($100K+) • Experience with international real estate (Central/South America experience a major plus) • Deep understanding of digital marketing channels: Google Ads, Meta Ads, email marketing, SEO/SEM • Strategic thinker who can develop go-to-market strategy, not just execute tasks • Self-directed and able to work independently with minimal oversight NICE TO HAVES: • Experience with fractional ownership, co-ownership, or vacation home syndication • Background working with developers or property owners (vs. individual agents) • Familiarity with Costa Rica market or Latin American luxury real estate • Experience with agencies like Proven Partners, Brandon Agency, Storypowered, etc. • CRM setup and marketing automation experience What You'll Do: Phase 1 - Strategy Development (First 30 days): • Analyze current website, brand positioning, and market opportunity • Develop comprehensive marketing strategy and 6-12 month roadmap • Create buyer personas and ideal customer profiles • Recommend tech stack (CRM, automation, analytics) • Outline budget allocation across channels Phase 2 - Execution & Management (Ongoing): • Launch and manage paid advertising campaigns (Google, Meta, programmatic) • Develop content calendar and social media strategy • Create email nurture sequences and lead generation funnels • Build partnerships with luxury travel/lifestyle publications and influencers • Oversee creative production (working with photographers, videographers, designers) • Weekly reporting on KPIs: leads generated, cost per acquisition, conversion rates • Monthly strategy calls to review performance and optimize What Success Looks Like: • Month 1-3: Complete strategy, launch campaigns, generate first 50-100 qualified leads • Month 3-6: Consistent lead flow of 30-50 qualified prospects/month, 5-10 property tours booked • Month 6-12: Achieve 20-30% sellout of initial properties (70-100 shares sold) Project Details: Budget • We're flexible and willing to pay for proven expertise • Can structure as retainer + performance bonuses • Separate budget available for ad spend (managed by you) Timeline: • Initial 3-month contract with potential for 12+ month engagement • Start date: As soon as possible Workload: • 20-30 hours/week estimated • Flexible schedule, but need responsiveness (we're growing fast) • Some overlap with US Mountain Time preferred for calls ________________________________________ To Apply, Please Provide: 1. Your Background: Brief overview of your experience in luxury/fractional/resort real estate marketing 2. Relevant Case Study: Share 1-2 examples of campaigns you've run for similar properties (include metrics: leads generated, conversion rates, cost per acquisition, sales results) 3. Your Approach: In 2-3 paragraphs, explain how you'd approach marketing Black Coast Estates (what channels, what strategy, what timeline) 4. References: 1-2 client references from similar projects 5. Rate & Availability: Your monthly retainer rate and how many hours/week you can commit Screening Questions: • Have you marketed fractional ownership, co-ownership, or vacation home syndication properties before? • What's the most expensive property/share you've marketed, and what was the price point? • What's your experience with the Costa Rica or Latin American luxury real estate market? • What digital marketing platforms/tools are you most proficient in? ________________________________________ Why Work With Us: ✨ High-Quality Product: We have stunning properties in a world-class location ✨ Clear Market Fit: Fractional ownership is growing rapidly, and we're positioned well ✨ Legal/Operational: We have top legal counsel in US and Costa Rica - compliance is handled ✨ Collaborative Team: We're hands-on owners who value expertise and partnership ✨ Growth Potential: 42 homes = long runway for the right marketing partner This is an opportunity to build something significant with a well-capitalized, professionally managed real estate development. Ready to help us sell a slice of paradise? Apply now with your experience and approach. ________________________________________ Skills Required: • Real Estate Marketing • Lead Generation • Digital Marketing Strategy • Social Media Marketing • Sales Funnel Development • Luxury Brand Marketing • Google Ads & Meta Ads • Content Strategy • Marketing Analytics Categories: • Sales & Marketing • Marketing, PR & Brand Strategy Project Type: Ongoing project Experience Level: Expert Apply tot his job Apply To this Job