Expert Digital Analyst Needed for Luxury E-commerce Insights

Lucrin Geneva is a premier Swiss luxury brand specializing in handcrafted leather goods. With a global presence and a focus on high-end personalization, our digital data integrity is paramount. We are looking for a top-tier Digital Tracking & Analytics Specialist to audit, refine, and optimize our tracking ecosystem. The Project: We need an expert to ensure our data flow between our e-commerce platform, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console (GSC) is flawless. This isn’t just about "setting up tags", it’s about architecting a measurement plan that supports high-end retail growth. Key Responsibilities: - GTM Architecture: Audit current containers; implement/fix complex triggers for e-commerce events (view_item, add_to_cart, begin_checkout, purchase) including custom parameters for personalization options. - GA4 Optimization: Ensure clean data collection, resolve attribution discrepancies, and set up custom explorations to track the luxury customer journey. - Search Console Integration: Audit GSC for crawl errors and ensure deep integration with GA4 for comprehensive organic insights. - Data Hygiene: Identify and remove legacy scripts or duplicate firing issues that may be impacting site performance (Core Web Vitals). - Server-Side Tracking (Preferred): Advice on or implementation of server-side GTM to mitigate browser-based tracking limitations. Requirements: - Proven track record with Luxury/High-Ticket E-commerce brands. - Expert-level mastery of GTM (Data Layers, Custom JavaScript) and GA4. - Deep understanding of Google Search Console and its impact on technical SEO. - Strong communication skills; ability to translate technical data into business insights. - Familiarity with international e-commerce (multi-currency, multi-domain tracking). Apply tot his job Apply To this Job